(Read the first part of this article, titled The Killer Secret to MLM Prospecting…)

You see, while the traditional form of building a network marketing business may work for some, odds are, it’s not working for you. Much like yourself, I’ve gone down that traditional network marketing route - sponsor two who each sponsors two more etc.

While I give many thanks and much credit to who I am today to all that training and that MLM school of hard knocks, I think there are other ways of building a multi level marketing business. Ways that capitalize on the technology available today to both you and me.

So then how do you still get to be the measly 5% who actually make it in the multi level marketing industry?

It’s about taming the “wild wild web“. Let me break this down into 5 major marketing concepts your upline have no clue about.

1. Be a Problem Solver

The first thing you have to understand is that nowadays, people of all ages go online as their FIRST response to a problem they may be facing in their lives. They browse one of the major search engines and look for solutions (in the form of information).

Their problems can be as simple as “how do I change the oil in my car” to something more complicated like “how do I house break a pet pig.”

And as you might guess… people also go online for business opportunities related information. What this ultimately means is if you learn to capture these people’s attention… you’ve just tapped into the most ridiculously and highly targeted group of people who may be interested in what you have.

It’s akin to being able to skip through all you deadbeat prospects and talk to only the best of the best - the ones who are truly qualified for your network marketing opportunity.

2. Get Your Prospects to Pay for Your Marketing Cost

Many MLMers go out of business because they waste all their precious money on advertising!

They were instructed by their uplines to print out tons of fliers and post them everywhere - on people’s windshields, telephone poles, inside bathroom stalls, you name it.

Or maybe you were instructed to just place some “strategic” ads in some newspaper or the yellowpages… or maybe you were told to go online and buy “MLM leads” by the thousands.

All of this yields you NOTHING.

This faux pas ties into point #1, which is about learning to target market to those who are specifically looking for what you have to offer.

Smart advertising is one thing; learning to cover your advertising cost is another.

Ultimately, you not only want to optimize your advertising (i.e. filter out the looky-loos and the tire-kickers BEFORE you spent a penny on them), you also want to optimize all of your prospects - even the ones who don’t join.

What do I mean by “optimize all of your prospects?”

Let me put it in layman terms - you want to MAKE MONEY no matter if your prospect buys into you and your business! This will not only cover your cost of advertising but you’ll even profit. For example, just last month I made $1,340.00 and got 127 leads. That’s quite a change from paying $$$ to someone else to get you useless leads huh?

(In the next part of this series, I’ll talk about how you can do this exact same setup for getting customers - after all… you ARE selling something beyond just an opportunity right?)

That’s all for now folks!

I’ll see you in our Attraction Marketing Formula Boot Camp!

To Affinity and Beyond,