Sun 19 Aug 2007
The Marketing Seminar Which Will Rock the Martial Arts World
- John C. Maxwell,
Author of 21 Irrefutable Laws of Leadership
Dear Bootcamper,
Wow! My partner and I are just coming off of the heels of a private online marketing session we conducted this past weekend for some of the most skillful martial artist in the World — Hwa Rang Do® Black Sashes.
In most other martial arts, a Hwa Rang Do® 1st Dan Black Sash would be the equivalent caliber of a Master (4th Dan and above).
And we (2 purple belts), stood in front of 1st through 7th Dan (degrees) of Black Sashes — truly extraordinary men and women.
You would agree if you ever saw them perform.
But I’m not here to talk to you about the martial arts, nor was that the reason for yesterday’s 2 hours presentation. We were there to educate on the online marketing project we had been working on for my Hwa Rang Do® Master, 7th Dan Susuk Kwan Jang Nim Taejoon Lee.
You see, late last year I had just acquired the marketing knowledge necessary to take my business to the next level. I had successfully implemented the Magic Slot Machine™ I describe in the Attraction Marketing Bootcamp, in my business but I was eager to share my skills on a grander scale.
During that time, I was invited by my friend and business partner Raymond to take a trial martial arts class at his ‘dojang’ — Korean for ’school’. (I guess he saw my belly growing and thought I needed to do a few situps.)
I met Chief Master Taejoon Lee and he described what Hwa Rang Do® was about and prepared me mentally for my first class…. I almost fainted from exhaustion half-way through the class… I joined that night.
Half way through my white belt, I became eager to share this magnificent (yet not widely known) martial art with people.
Raymond and I approached Master Lee about helping him promote his school online. With some reservations and many discussions, Master Lee agreed to giving this a shot…
“Time Reveals All Truth”
Eight Months, 16 Google Adwords Campaigns, 25 YouTube.com videos & a successful CompleteMartialArt.com website later… we were standing before 36 Black Sashes from the West Coast, the Midwest, Brooklyn, Italy & Korea teaching them about Internet Marketing concepts as part of their Week Long World Black Sash Conference, which includes intense physical training.
For their previous session, right before our presentation, they were all out on the West Coast headquarters parking lot doing this:

A Black Sash gets a very diverse education indeed!
- Two morning Submission Fighting Sessions
- Meditation Session with Hwa Rang Do® Supreme Grandmaster
- A Sword Fighting session in the evening
- Followed immediately by a ‘Concepts of Internet Marketing’ session.
Wow!
We were especially humbled to have the Supreme Grandmaster and Founder of Hwa Rang Do®, Dr. Joo Bang Lee closely listening to our presentation and asking questions related to his pioneering of Yahoo! Search Marketing he implemented long ago.
I was blown away!
A 68 year old martial arts legend was ahead of the internet marketing game, long before self-proclaimed “marketing gurus” even knew what Pay-per-Click was.
Grandmaster even taught me a few things about FREE Yahoo! Search Marketing.
[Go check out Supreme Grandmaster Lee’s New Martial Arts School in Orange County CA.]
Response To Our Presentation
These strategies were “eye opening” for many of the Hwa Rang Do® Black Sashes who own their own schools. These men and women now eager to take this education home and grow their schools.
As one Black Sash told me, whom just opened a school, “I’m all over this. I have no choice. I’m a new business owner. I have to do this.“
I was humbled that a soon to be promoted 2nd Dan Black Sash would allow Raymond and I to teach him how to promote his brand new school… his livelihood.
We don’t take that trust for granted.
Another HRD Black Sash was so excited that, even though he himself didn’t run a school, he couldn’t wait to get word of this to the instructor that does.
He soaked in everything Raymond and I had to say and saw the awesome power of taking their marketing online. Gone are the days where you had to rely on business cards to get the word out. After all, who really checks the website address on a business card?
He grasped the concept of a 24/7 marketing force that is the internet.
And he was also very excited to learn the power of duplication through our online marketing methods. Whenever one of the schools within our organization comes up with a great idea or adds/changes some component of our marketing campaign, that can be easily propagated to all the schools.
Needless to say, he saw the awesome potential of this shift from traditional to online marketing methods
The Marketing Secrets Revealed to the Black Sashes
So as a Special Bonus for Attraction Marketing Newsletter subscribers, I’ll be walking you through a blueprint of everything we’ve been doing for Master Lee’s West Coast Hwa Rang Do® Headquarters over the past 8 months and what was presented that night.
I’ll be doing this over the course of the next week, so stay tuned. You won’t want to miss this!
The teachings will include:
- Goals of Our Marketing
- Ineffective Marketing Methods
- General Marketing Plan
- Specific Benefits of Online Marketing - Automation, Cost Control, Scalability, etc.
- Free Traffic Methods - Press Releases, eBay, YouTube.com, Craigslist
- Paid Traffic Methods - Adwords, Ezines
- Relationship building & Boosting Conversions
- Opt-in Pages & Sales Pages
- Educational Resources
I guarantee these methods will work for you as well, as long as you are teachable and a person of action. Talk to you soon.
Ferny Ceballos
P.S. Get FREE Previews of Online Attraction Marketing Strategies!
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