The Black Sash Traffic Tactic #1

“The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.”
– Warren G Bennis, USC Professor of Business Administration

Last time I spoke a bit the Magic Slot Machine™ (MSM), and the benefit such a marketing system would have on profitability and ability to expand your promotions and marketing at zero net cost.

I think we all agree that the concept of a Self Funded Proposal using our Magic Slot Machine™ is a no-brainer. But like any other system, it will do us no good if we don’t have something to feed it — the traffic.

Well, you gotta be the luckiest business owner in the world because I’m about to reveal 2 of my closely guarded traffic methods to you. I guarantee you that no one else is giving away this type of information.

Bear in mind that I had to pay thousands of dollars in courses and audio training, as well as lots of trial and error to learn this stuff. But it is my intention to provide massive value to anyone that trust me enough to let me into their email inbox. My intention is to earn your respect and trust, long after you’ve allowed me in.

There’s nothing mushy here. It’s just good business. Period.

Also, I feel a bit bad having closed down the availability of the Attraction Marketing Formula course and not allowing anymore people to benefit from the information provided in it. But the good news is that I intend to release the course sometime in the next couple of months, accompanied by video and audio training.

But to keep you learning and growing during this “AMF Hiatus”, here’s my gift to you:

Maximizing Your Leverage

In your bootcamp & Attraction Marketing Formula course, I speak at length about a very leveraged way of marketing, generating leads and branding your business.

When you are generating customers while you sleep, that’s the ultimate in leverage.

But there are other types of leverage. Particularly the leverage in using existing well established websites and systems. They already have the technology, the publicity, the branding, and the search engine authority.

All you need to do is know how to use them, which is where the Attraction Marketing Newsletter comes in.

Google™ Adwords – “Insert Coins Here”

Google™ Adwords has been the main traffic source I’ve been using for my marketing campaigns and those of my clients.

The reason?

Because it forces you to quickly understand the concept and fundamentals of direct response marketing. It’s a great training ground and instant results can be achieved and improved upon.

If you don’t have one already, go to http://adwords.Google™.com and sign-up for an account with Google™.

How It Works

Google™ Adwords is a Pay-per-Click (PPC) service. If you’ve ever done a search on Google™, you will have noticed a few “sponsored links” ads on the right side of the page. This is where you would place your ad.

You’ll be bidding on keyterms you select and your ad will show up when someone searches the keyterms you choose.

For example, if you are interested in bidding on “martial arts schools in los angeles“. Then anytime someone searches that term on Google™, your ad will appear on the right side under “sponsored links”.

You don’t pay for your ad appearing. You only pay when someone ‘clicks’ on your ad and is redirected to your website. This cost-per-click (CPC) may range anywhere between $0.01 per click and $2.00 per click, depending on your market and the competition in the market.

Reading Minds

Back in the 2nd Day of your Attraction Marketing Bootcamp, I spoke about having Google™ tell you what your potential customers are thinking. Well, this is what I meant.

I can’t think of a better way to know what someone is thinking than to know what they are searching for on Google™. Based on the terms they are searching for, you’ll know whether they are just searching for information or are ready to buy something.

Understanding the psychology of these keyterms is key to getting the most out of your Google™ Ads.

For example, a search for “martial arts schools in los angeles” demonstrates an interest in finding a school in that area. Which means they are ready to register with a school and begin training.

The term “martial arts events” is more representative of someone looking to be entertained, therefore if you’re on a limited marketing budget, you probably wouldn’t bid on this keyword since conversions to students from this traffic would be lower, than for “martial arts schools in los angeles“.

The Magic Slot Machine™ powered by Google™

So now imagine putting in $25 in advertising on Google™ and getting back $50 in sales profit everytime you invested in Google™ ads. How cool would that be?

Well, that is where the Magic Slot Machine™ gets it’s name. Money goes in, more money comes out. Once you learn how to pick the right key terms, the sales happen like clock-work over and over again.

My partner Raymond and I created a FREE training resource site on Google™ Adwords, which covers everything you’ll need to get started with Google™, including setup, writing your ads, budget and much more.

Visit Seduce Adwords: Google™ Adwords Tutorial – SeduceAdwords.com

So study up and get your Google™ campaigns up and running, because next we’ll be teaching you a “back-door” method for getting more exposure on Google™ and dominating the top 10 search results.

What is this new “back-door” method?

To be continued…

Helping You Google™ Your Customers,

Ferny Ceballos

P.S. Preview the Attraction Marketing 10-Day Bootcamp Here! 

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