The Black Sash Traffic Tactic #2 & #3

“People say that what we are seeking is a meaning for life. I don’t think this is what we’re really seeking. I think what we’re seeking is an experience of being alive.”
- Joseph Campbell, The Power of Myth

Ok, you guys must not read English too well (and this is coming from a native Spanish speaker), but I asked for a Traffic Tactic of choice in NL#5 and you guys respond with things like:

• How do I build X business using this?
• When is your course going to be made available again?
• How do I rank high on Google for [keyterm]? (close, but no cigar!)

Although these are great questions, they were completely unrelated to what I was asking of you. And really, it wasn’t that hard. Maybe I should have labeled the options a) through g).

Well fortunately for you, Raymond and I sat down with Master Lee last night for some Sushi and drinks to talk “business”. We touched on a subject, which got Master Lee to raise his eyebrow in his trademark style.

Specifically, how we can leverage existing websites and tools out there to rank high for certain keyterms.

What is All Martial Arts.com?

I mentioned to Master Lee that his father, Supreme Grandmaster Joo Bang Lee owns a website called AllMartialArts.com, which is a generic site on martial arts which is over 10 years old. I mean this thing is not pretty in the slightest bit and probably hasn’t been updated in that period of time as well.

It’s purely HTML and text with no pictures. (Flash NOT good for SEO.)

I noticed that when I typed in things like “Japanese Martial Arts” or “Korean Martial Arts”, it ranks #4 right behind Wiki-pedia’s listing!

This is very impressive!

What this means is that Google views Grandmaster’s site as a VERY HIGH authority site on the topic of martial arts.

In fact, I browsed around the website and there isn’t a single individual page on that site, which doesn’t have a Google Page Rank of 5. Usually a website will have a Page Rank of 3 or 4 for ONLY their homepage if they are lucky!

And that’s after they’ve done some search engine optimization and bought some links from other sites.

What does this mean you ask?

It means AllMartialArts.com is one of the top dog websites on Martial Arts in the world, according to Google!

So needless to say we had lots of ideas as to how to leverage the traffic already being generated by AllMartialArts.com.

But this does very little to get you excited I imagine…

Well, in this case you are probably right. But read between the lines, here.

What I’m talking about is leveraging other websites, which Google already likes. And it doesn’t even need to be one you own!

Websites to Leverage To Get FREE Traffic

Recently, social networking sites have been huge and growing at exponential rates. You have MySpace.com, YouTube.com, Metacafe.com, among others.

There are also a ton of Article Directories like GoArticles, EzineArticles.com & USFreeAds.com.

By putting up your content on any one of these websites, you are leveraging their authority with Google to get your content ranked high on the search engines for carefully chosen keywords.

What you basically need to do is:

Video Sites - produce a video related to your niche, which is ‘How-To’ or instructional in nature, give it a title which encompasses your niche and wait for Google to index it. If the term is not too overly competitive, it will start ranking on Google for terms, which you put in your title or description of the video.

Here’s a recently uploaded video for our Hwa Rang Do Marketing. It’s headline reads “Martial Arts Seminar - Minneapolis, MN, 2003 - Hwa Rang Do®“. The keyphrase being “Martial Arts Seminar“:

Here’s the link on YouTube.com: http://youtube.com/watch?v=r9LlJv1NOs8

By optimizing for certain keywords or phrases, you boost your rankings on Google™ and YouTube™ itself for those keyterms. So run over to YouTube.com and create a FREE account and start publishing your videos.

You should also publish on MetaCafe.com.

Article Directories - simply write an article and optimize the content around a keyword phrase related to your niche, and Google will eventually find it and rank it for your keyword phrase. Google loves articles and it loves article directories.

And whether you use video or articles, place a link to your website in the description of the video or signature of your article and ‘VIOLA’…

Free traffic to you website for life! People will stumble upon your article, like what they read and click on your link to learn more.

Do this enough times and you can just imagine where this can take you.

I think I gave away enough secrets, already. My partner is going to kill me!

I hope this helped.