Your MLM Money? It’s in Your MLM List! (And the Relationships You Create.)

(Read the second part of this article up top, titled Your Value in MLM “Dollars” | How to Get Free MLM Marketing. And don’t forget to rate this article! Thanks.)

3. Show Me the Money!

The third thing you have to also grasp (this is huge so pay attention) is that your money is in your list! (Read the last sentence again, it’s THAT important.)

You see… not everyone will be ready to buy into you, your products, nor your opportunity right away. It’s a matter of timing and also trust. They may not be financially ready to commit to an opportunity yet; they might be short on time; they might have other priorities they want to straighten out first; or they simply don’t trust you just yet.

Here’s where most MLMers make the biggest mistake (heck, businesses in general are making this silly mistake)… they let these hot potential prospect go! They say what their uplines teach them to say, they say “NEXT!”

Now hold on there buster. Just because a prospect may not be ready right at this moment, this doesn’t mean he/she won’t ever be ready.

You have two choices: 1) “next” that prospect and maybe, just maybe, you’ll run into him/her again some time down the road when he/she is finally ready or 2) YOU take control and responsibility for making sure that person comes to you when he/she is ready.

In order for you to take control however and not ever have to spend marketing dollars on this same exact prospect, you need to get his/her contact info. You need to motivate him/her to agree for you to market to her (in an appropriate manner of course). And this all starts with getting that prospect’s contact information.

That’s what I mean by a “list”. It’s a list of people who have already demonstrated interest in what you have to offer. Your livelihood depends on that list of subscribers/prospects

You see, whereas #1 requires luck (and even more marketing dollar since you’ll have to get him/her to find you again via your advertising) #2 only requires creating a relationship.

What you need to get your prospect’s contact information is through what’s called a squeeze page or a capture page. (If you don’t know what one looks like, here’s one you can check out: Self-Funded Proposal).

You basically flat out ask them to give you their contact info. And in exchange for that information, you educate your prospect and/or provide some form of incentive they would be interested in.

Then we move on to the next marketing concept…

4. Relationship

Don’t let that “relationship” word scare you - you can create relationships online (remember, we are taming the “wild wild web”!)

You can create relationships with those people on your list many different ways. One such suggestion is through creating a series of newsletters that you are constantly adding to. You send one out every once in a while to your prospects who are in your marketing pipeline (those who aren’t ready to buy into you just yet).

That newsletter of yours will remind your prospect, “Hey, remember me?! Yeah, we spoke and we liked each other. When the timing is right, don’t forget to come back and we’ll talk.”

In the newsletter you’ll educate them on topics that are related to what you are promoting (which means what your prospects are interested in). For example, if you are in a health and fitness MLM, perhaps you can create a series of newsletters promoting the benefits of your business opportunity and/or your products. Or if you are in a MLM dealing with legal stuff, get a series going that educate your prospects on some laws that may be of interest (for example, if you get in a car accident, what should you do…)

The point is, make sure your newsletters are adding value to your readers and are not just garbage. How your prospects perceive your value is tied into how your present yourself (and your expertise) through your newsletters. And, in case you missed it, how likely your prospect is to do business with you is directly proportional to how much value you add to them!

Next time I will share with you the most often-neglected aspect of MLM… that also happens to be vital to your success. Stay tuned!

To Affinity and Beyond,