(Read the second part of this article up top, titled Your MLM Money? It’s in Your MLM List! (And the Relationships You Create.) )
5. Your are in Sales. No. Really. You are.
What intrigues me the most is how MLMs claim they are “just like franchises” – you build a successful one and you “cookie-cut” the rest. Here’s the thing your uplines are missing out on though, traditional franchise are profitable!
Do you think Ray Kroc, the late franchisor of McDonald’s, would’ve tried duplicating a system that was making $0???
What happens when you duplicate $0? You get another big fat $0! I don’t care how many times you duplicate – when you have nothing of value to duplicate, you still end up with nothing of value.
And this is where the network marketing system fails. It is so focused on getting business builders, it loses sight that the bottom line still comes down to products being moved. And most MLMs nowadays aren’t moving any products – they are only moving pissed off people who failed at this “pyramid scheme“.
My advice to you is to get your franchise profitable first before trying to “franchise”. For one, you can’t duplicate profitability if you don’t have it… And for two, people will be attracted to you once you have something they desire – that is, additional income from your franchise.
Think about it, what’s more appealing, “I am broke and have a franchise that’s just as broke and I can show you how to do the same!” Or, “I am earning a residual income through my franchise of which I am looking to build more of…”
Tough chose eh Sherlock?
This is where the sales of your product come in (this is also what separates legitimate network marketing companies from pyramid schemes *gasp*).
And this is also part of the magic of Attraction Marketing Formula.
You see… what if you can apply the same idea of “prospecting” and getting your opportunity leads to pay for your marketing to your costumers? You think that’d give your franchise a boost? Maybe then you’ll start making a profit instead of consistently lose money via all the CDs you are buying and all the “Pump You Up” seminars you attend.
Maybe now people will come chasing after you to find out how you make money instead of you chasing after them wanting to show them how you lose money.
Stick with us and we’ll show you how you can take these 5 MLM principles and apply them to your business. On our journey we’ll show you how to finally build a legitimate and profitable MLM, complete with costumers and business builders.
To Affinity and Beyond,
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