The Magic Slot Machine™ for Dojangs & Dojos

“The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.”
- Warren G Bennis, USC Professor of Business Administration

So last time we introduced the concept of a ‘marketing pipeline’, which basically sealed the deal when first speaking with Chief Master Lee about promoting his school online.

So theoretically the idea of having multiple prospects in a pipeline and forming relationships with all of them in parallel might seem nice and appealing, but how does it all work? How is it different from what you may already be doing?

Well no doubt, for some leaders on this list, these concepts are nothing new to you. You’ve known the power of relationships and maintaining a relationship with your customers for quite a while.

And if you do have this skill and knowledge, then great because your learning curve just got cut in half. But the real benefit comes in how efficient your relationship building will become.

Imagine these benefits:

• Automation - a passive source of leads and qualified prospects whom will contact you when they are ready.
• Automatic Filter - filters out tire kickers and saves you tons of time by not entertaining these ‘time vampires’.
• Duplication - if you run an organization with multiple branches, each of them can be taught to implement these methods
• Scalability - you have control over how much marketing you want to do. With the click of a mouse, you can expand your marketing or scale it down to do very targeted marketing.
• Portability & Accessibility - students and prospects have the websites and system available to them to refer people to. The system is working 24/7, even while you sleep.
• Cost Control - you can monitor and track the results of all marketing expenditures and adjust methods based on Return-on-Investment (ROI).

Now before you get too excited and start thinking this will be a piece of cake, there are a few things you need to know. First, compared to what you are doing now, it will be “cake”.

But there are some costs, which include:

• Time - up front cost and time of setting up, which turns to maintenance as time goes on
• Effort - this will require you to acquire a new skill, which will be worth a million dollars in and of itself.
• Money - realize that you can’t do everything yourself and you will need to purchase a few services and contract some labor. (Especially if you don’t know how to create a website.)

And now that I’ve killed your dream of getting something for nothing, reality also gives us some pretty awesome things. Now here’s the BIG Concept, so listen to this…

Big Concept - Value is in the LIST!

The goal with all this is NOT to give ourselves more work or tasks we don’t have time for. Quite the opposite!

The goal is to create a large enough following online so that you never have to worry about having enough clients or customers. The name of the game here is “building subscriber bases”.

As I discussed in the bootcamp, what you should be doing with everyone of your opt-in subscribers it to:

• add value to them
• educate them
• guide them
• build rapport
• mentor them

But you want these activities to be as passive as possible, which is why we have technology to help us out here. Remember that it is always more effective and easier to market to existing customers, than it is to acquire a new one.

The purpose of having a subscriber base is to transition the info seeker into a buyer or sell again to an existing satisfied customer.

Without a list, customers will disappear forcing you to find new ones. With a list, a one-time customer can potentially be a life long customer.

The Plan

So the plan is essentially to:

• Generate traffic to your marketing system
• Fill a pipeline full of existing or potential clients via an email autoresponder.
• Provide massive value and content to that subscriber base.
• Monetize the list through promotions and special offers, which are of value to that subscriber base.
• Use technology to multiply the impact of these methods.

This system can affectionately be called the Magic Slot Machine™ or in the case of a Martial Arts school, the Magic Student Machine.

The reason why it’s “magic”, is literally because when you have a loyal subscriber base who are digging what you’ve got, you now have the credibility to promote any product you deem worthy to your list and you are guaranteed to generate income as long as you operate with integrity.

It’s magic! You spent a buck or two on bringing the person into the pipeline, then that money will keep paying dividends for as long as the person remains on your newsletter.

And just so you know — there actually is a machine with an architecture I’m describing and it looks like this:

1. You start with some seed money (top).
2. Using ads (or other traffic sources) you generate traffic to your site.
3. Capture page presents a choice to visitors to opt-into your newsletter for a powerful benefit.
4. The email autoresponder will build the relationship, even while you sleep.
5. Inexpensive front end products for sale will cover your marketing, (i.e. books, cds, DVD’s, etc.).
6. The email newsletters will build up for the back-end offers or more profitable services you offer (i.e. your martial arts school).
7. You make money and set some of it aside for advertising and marketing costs.
8. Repeat.

That’s it for now!

Coming up next, I’ll literally be showing you the traffic methods which took me from having a zero online presence, to having my “handy work” appear 3-4 times on the top 10 search results on Google for the same term within a week.

This is awesome! Don’t miss it.

Helping You Attract More Customers,

Ferny Ceballos

P.S. Preview your Attraction Marketing Bootcamp Training Here!