Ferny & Ray

The Truth About Why Lead Generation Systems
are No Longer Working in Today’s Saturated Market…

“Many of these theories have been killed off only when some decisive experiment
exposed their incorrectness… Thus the yeoman work in any science… is done by
the experimentalist, who must keep the theoreticians honest.”
- Michio Kaku, Theoretical Physicist

Hopefully, I won’t anger too many of you, but I think the writing is on the wall and this needs to be said.

Over the past couple of years, ‘automated MLM systems’ have taken the MLM industry by storm. Initially, what made a ‘funded proposal’ so attractive was that it offered us a much easier and better alternative to the “traditional prospecting” methods.

Finally! No more “3 foot rule”, cold calling, buying leads, home meetings, hotel meetings, and everything else that our uplines said was part of their “system”.

We were watching guys like Mike Dillard, Daegan Smith, Ty Coughlin, Jay Kubassek, among others, growing massive downlines almost overnight, without needing to talk to a single person.

In fact, Daegan Smith even gave himself the title of “The King of Never Calling a Single Lead”.

Ah, those were the good ol’ days…

Since then, the online MLM market has become saturated with systems promising things like:

• “No selling”

• “The system does the work for you”

• “We close sales for you”

• “No phone skills, needed”

• “No prospecting”

• “Build your downline on autopilot”

I have to admit, I was sold on ‘attraction marketing’ for these same reasons. I was tired of coaching and wasting my time with people who had no business, being in business for themselves.  I needed to figure out a way to filter through the “losers” and “tire-kickers” to get to the real leaders who were going to build this thing.

Then Magnetic Sponsoring walked into my life and forever transformed my business and life. Raymond and I went on to create the ‘Attraction Marketing Formula’ based on the teachings from Magnetic Sponsoring, but geared towards Google Marketing and some of the “techie” stuff.

But then we started noticing something…

The MLM Pendulum is Swinging Back the Other Way

Recently, I had some pretty eye-opening conversations with fellow networkers involved with some of the most popular “turn-key” systems out there.  (You’d recognize these systems immediately if I mentioned them by name.)  And I have to admit, it was ‘deja-vu’ as I was listening to them.

It was as if I had gone back in time 3 years, before Magnetic Sponsoring was released, and I was listening to the struggles, trials and tribulations of your “Uncle Bob’s MLM”.

“I’m not making any money…”
“No one is joining my team…”
“I’ve lost all my savings…”
“I’m not getting any upline support…”

These conversations confirmed the suspicions I’ve had floating around my head for a long time…

Traditional Methods are Making a Comeback

Now, before you get upset and start sending me hate mail, allow me to explain exactly what is happening.

First of all, NO you DON’T have to go back to cold-calling or prospecting at Starbucks and frisking people for a “dream”. We already know that’s not going to work.

But there’s a subtle trend I’ve been watching happen over the past year.

The systems who were promising “turn-key” businesses, with “no selling” started having live training calls on…

PROSPECTING OVER THE PHONE?

Huh?

What are guys like Todd Falcone, Joe LoBalsamo, and Mark Wieser doing on these live training calls for “automated systems”?

These guys are old school.  These guys make like 40 dials per day to grow their businesses.  What do we need them for?

This is the Internet Age, baby! Prospecting calls are like soooo 1980’s…

…or are they?

The Ultimate MLM Advantage

The bad news is that if you are expecting to build your business from your computer without talking to anyone, you’re screwed.

The good news is that if you are willing to pick up the phone and talk to people, it will give you the ultimate competitive advantage in today’s saturated “mlm systems” market.

The reason these “old school” trainers are watching a rise in their businesses, is because at the end of the day, people want to talk to people.  If they are going to join a business with a $2000 entry point or buy a high-end information product for $500, they want to know there’s a real person behind the system and someone there to help them.

*********Ad: Learn How To Sponsor and Prospect Online*********
My buddy Joe LoBalsamo has agreed to do a FREE live training call on how to use ‘traditional’ phone skills with a ‘funded proposal’ for maximu profits and results. Learn more: http://attractionmarketingformula.com/prospecting
*************************************************************

That’s the whole reason why Web 2.0 is so huge now.  People want to interact with other people, especially when it involves taking out their wallet.

The fact of the matter is, if you are interacting with your customers or prospects via chat, email, forums or by phone, you have a much, much, much higher chance of getting them to buy or join your business.

It’s that simple.

But there are also some very crucial things you should be doing to ensure your success in a web 2.0 world.

Traditional Prospecting 2.0

First, you want to create as many opportunities for your prospects to contact you for support.  Here are a few simple things you can do:

• Put your phone number on all your capture pages, emails and sales pages.
  To protect your privacy, I recommend you use a Business Voicemail service, where calls are forwarded to you via an 800 number and only after the caller has identified themself.  (If you want to learn more about this, call me at 866-834-3625 so you can see it in action and I can give you the purchase details.)

• Use a real email address when delivering your autoresponder messages.

• Provide AIM, Google chat or Skype details, so people can send you messages.

• Have an “Ask Us” form on your website, which allows people to submit questions via your website.

• Have a guestbook form on your website, where prospects can say “I was here”.  Have them provide an email address when they sign.  This gives you an opportunity to start a conversation by emailing them.

• Send personal emails to as many of your leads as you can, every day.  People know the difference between automated emails and real emails. Take 20 minutes a day to start a dialogue with new subscribers.

• Here’s the scary one – have your prospects provide their phone numbers when they opt in and CALL YOUR PROSPECTS!

Now that last one is probably not making your feel warm and fuzzy, but it’s actually the most important one.  This is where the training from guys like Todd Falcone, Joe LoBalsamo and Mark Wieser come in.

The great thing about using your own ‘funded proposal’ is that the prospects on your list requested information from you first.  Your calls will be primarily consultative in nature.  You are not calling them to pitch your business, but just to help with what they requested information on.

However, it is inevitable that people will eventually ask about your business with questions like:

“What company are you with?”
“How much money are you making?”
“How do you market?”

Your answers to these questions will be the difference between having ZERO success and growing a huge and profitable business.  That’s why investing in courses like Blackbelt Recruiting will make a huge impact in your business, but also on you personally and how people view you through your everyday interactions.

The Inner Game of MLM

Finally, as you start to develop your phone skills, and prospecting skills, you’ll start noticing that you’ll start attracting leaders to you.  All forms of your communication (email, copywriting and speaking) will start exuding this ‘mystical’ magnetism and people will be naturally drawn to you.

And the real kicker is that you’ll start attracting leads to you in the OFFLINE world, as a result of your new magnetic personality!

As you start seeing the cost of PPC and advertising rise, your ability to acquire a lead using more “traditional” means, will be very easy and FREE.  It’s the most ironic thing I’ve experienced since I took my business online.

So the truth about all these “automated turn-key” systems, is that they are not what they initially claim to be.  The system can be a very powerful tool, but it’s not your entire business – unless you happen to own the system.

At the end of the day, the advantage that you can have over another rep using the same “automated system” will be YOU, INC.

They already know what the system can do for them.  Now they are going to want to know what YOU can do for them — that’s the difference maker.

To help you get through this process, my buddy Joe is an expert on internet prospecting and figuring out, which people on your list are most likely to join your business. He’ll be doing a FREE LIVE training call, exclusively for AMF subscribers on Monday, March 17th.

Go here to register for FREE:
http://attractionmarketingformula.com/prospecting

To Your Success,

Ferny Ceballos

Fernando and I have a saying between the two of us when it comes to business, in particular MLMs - “Posture B*atch!”

Excuse the foul language but you get the idea =]

There’s a lot of power behind that little saying and it’s something you must keep in mind at all times.

I don’t care if you are prospecting someone the “traditional” way or you are following along the guidelines laid out for you in Attraction Marketing Formula; you must always know that YOU are the (more…)

Can you spot the difference?

“Our company has been around for 27 years.”

- Vs -

“Our company has been around for 27 years which means you will be joining a company with great stability and past record and you will not ever have to worry about your business security.”

Yes. Of course the second sentence is longer in length. However, there is a subtlety that makes all the difference in the world.

Spot it?

Notice how the first sentence is a statement, a rather detached one at that. It’s merely saying “this is what it is…” There are absolutely no emotions to it. This is what we marketers call a “feature”.

(more…)

(Read the second part of this article up top, titled Your MLM Money? It’s in Your MLM List! (And the Relationships You Create.) )

5. Your are in Sales. No. Really. You are.

What intrigues me the most is how MLMs claim they are “just like franchises” - you build a successful one and you “cookie-cut” the rest. Here’s the thing your uplines are missing out on though, traditional franchise are profitable!

Do you think Ray Kroc, the late franchisor of McDonald’s, would’ve tried duplicating a system that was making $0???

What happens when you duplicate $0? You get another big fat $0! I don’t care how many times you duplicate - when you have nothing of value to duplicate, you still end up with nothing of value.

(more…)

Your MLM Money? It’s in Your MLM List! (And the Relationships You Create.)

(Read the second part of this article up top, titled Your Value in MLM “Dollars” | How to Get Free MLM Marketing. And don’t forget to rate this article! Thanks.)

3. Show Me the Money!

The third thing you have to also grasp (this is huge so pay attention) is that your money is in your list! (Read the last sentence again, it’s THAT important.)

You see… not everyone will be ready to buy into you, your products, nor your opportunity right away. It’s a matter of timing and also trust. They may not be financially ready to commit to an opportunity yet; they might be short on time; they might have other priorities they want to straighten out first; or they simply don’t trust you just yet.

Here’s where most MLMers make the biggest mistake (heck, businesses in general are making this silly mistake)… they let these hot potential prospect go! They say what their uplines teach them to say, they say “NEXT!”

(more…)

(Read the first part of this article, titled The Killer Secret to MLM Prospecting…)

You see, while the traditional form of building a network marketing business may work for some, odds are, it’s not working for you. Much like yourself, I’ve gone down that traditional network marketing route - sponsor two who each sponsors two more etc.

While I give many thanks and much credit to who I am today to all that training and that MLM school of hard knocks, I think there are other ways of building a multi level marketing business. Ways that capitalize on the technology available today to both you and me.

So then how do you still get to be the measly 5% who actually make it in the multi level marketing industry?

It’s about taming the “wild wild web“. Let me break this down into 5 major marketing concepts your upline have no clue about.

(more…)

“Ready! Fire! Aim! “
- Russell Brunson, Affiliate Incubator 2007

Okay guys, I tend to stay behind the scene as much as possible when it comes to Attraction Marketing Formula but some times I need to bust out and stir things around.

Today is such a time =D

It’s amazing! My buddy Ferny gets rear-ended on the busy L.A. Freeway (see clip) while creating a video for you guys and still remains unfazed; while he CALMLY announces the exciting news about the Attraction Marketing Formula and the bonuses we are offering you…

I’m squirming in my seat trying so hard not to friggin’ (as the song goes in Ferris Bueller’s Day Off):

TWIST ‘N SHOUT!

Why am I so stoked and what in the world am I talking about??

It’s because we finally released Attraction Marketing Formula in its entirety to the public and you as the subscribers to the AMF Newsletter have first dibs!

Yes… it’s been 18 months in the making.  And Fernando has done a tremendous job putting the book together (I know because I had to painstakingly edit it a few times =D  ).

You see, our motto is to “hold nothing back”.  And we mean it.

We don’t believe in hiding lil’ “secrets” from you and keeping them for ourselves for fear that you will surpass us as marketers and entrepreneurs.  No no.  On the contrary we relish that.

The only thing we ask is that when you reach that point, you ping us and let us know.  Then we’ll get together for a beer (or two…) and you can tell us how you did it.

We come from the mentality of abundance and not of scarcity.  We believe there’s plenty to go around for everyone and we all can and will benefit from giving our best.

And that’s exactly what we have done here.

To be honest, one of the reason why we didn’t released the course any sooner is we kept finding stuff to add to it! We continue learning and it’s almost impossible to say that ‘enough is enough’.

The point is, we were constantly looking add more content and more value to you. Lucky for you, this will never change. We want to give you the ABSOLUTE BEST education possible and our drive to learn more benefits you as well.   (I guess you can blame this on us constantly attending seminars, reading books, listening to audio CDs, and networking – resulting in us always picking up new marketing tips.)

We decided to put it off no further; we released the Attraction Marketing Formula on, November 1, 2007 and are now waiting for you to take action.  We will be giving you our very best – “no holds barred” – guaranteed.

Okay, I am still twisting and shouting because I am that excited for you and for your future prosperity.

Who knows… maybe we can convince Ferny to do a bit of “twisting and shouting” himself and capture it on video. But I think I’ll need to get him some cold ones first though.  And by some I mean A LOT.

I am looking forward to hearing from you and working with you.

Let’s do it!

To Affinity and Beyond,

Raymond Fong

Back in June, Mike Dillard held a closed door private seminar for just 20 people at his home in Austin, TX.

During this 3 day seminar, Mike revealed absolutely everything he knows about internet marketing and creating a replicated MLM marketing system, which can work for any MLM leader or company.

At that seminar were MLM company owners and leaders such as Jay Kubassek, Brady Paulson, and Justin Christianson.

Unfortunately, I was not able to attend that seminar because it was the weekend of my birthday and family came first that weekend.

Fast forward 4 months and now Mike Dillard has launched his Magnetic Sponsoring Online Community and will soon be launching the NEW Magnetic Sponsoring 3.0 affiliate system, which will be personalized for the affiliate.

Shortly after his launch, Mike announced that he was accepting applications to get advanced copies of the recordings of MLM System Formula and he would only pick 15 people.

I have the privilege to announce that my application was accepted and I will be receiving advanced copies of these recordings.

I look forward to sharing insights and teachings from this knowledge to ALL Attraction Marketing Formula subscribers. To get on my list and benefit from this teaching, register for your FREE Attraction Marketing Bootcamp Newsletter.

My Marketing Story

I started looking at Mike’s work back on June of 2006. I stumbled upon his newsletter and purchased his life transforming Magnetic Sponsoring book.

Shortly there after I purchased MLM Traffic Formula, which opened my eyes to a whole new world of prospecting, marketing and wealth creation.

We’ve since applied the teachings of MLM Traffic Formula and dozens of other courses, seminars and our own creativity to create the Attraction Marketing Formula. This system is designed to serve all business opportunity seekers and business professionals. It has been tested in the Martial Arts Industry in partnership with the West Coast Hwa Rang Do Headquarters and the World Hwa Rang Do Association.

The success with Hwa Rang Do essentially proved that these marketings strategies were not just for MLM — they worked for all businesses, regardless of product or service.

My partner Raymond and I are now private marketing instructors for Hwa Rang Do Blacksashes, whom are owners of their respective Hwa Rang Do branches across the country and the globe.

However, our roots have always been with the network marketing industry, so we’ve come back with avengence! But we aren’t limiting ourselves to network marketing. Anyone wishing to apply online direct response marketing principles to their existing small or home based business is encouraged to register.

What You Will Learn

Thus far, the Attraction Marketing Formula instructs in over 10 Traffic Methods, including AdWords, SEO, eBay, Craiglist, Ezines, Articles, Blogs, Press Releases, Video, Viral Marketing & Direct Mail. We also instruct in copywriting for capture pages, sales pages and email newsletters.

The course officially launched on Nov. 1st 2007 to a private list owned by the author and is now open to the public.

If you’d like to be an affiliate, please contact fceballos@sollabec.com.

Accepted affiliates will be awarded front-end commissions as well as ALL back-end commissions for their leads, so it’s a very lucrative opportunity for the right affiliate with residual income potential.

To Our Collective Success,

Ferny Ceballos

How To Make Complete Fool of Yourself Online & Still “Mastermind” a Million Dollar Marketing Strategy

“Ready! Fire! Aim! “
- Russell Brunson, Affiliate Incubator 2007

You’re probably wondering what the heck I’m referring to.

Well, yesterday I was driving through downtown L.A. on my way to a Glazer-Kennedy Insider Circle Chapter Meeting hosted by Ramon Vela.

I had just recently received a brand new Flip Video phone and had been video happy recording everything in sight. I’ve never actually owned a photo or video camera.

At parties, I usually rely on other people to take pictures and send them to me via email.

Well, I decided to do something silly while driving through heavy downtown L.A. traffic… enjoy!

Watch Overview of AMF & LIVE CRASH Footage! 

Oh, BTW — everyone is fine. The guy that hit me was really sorry and tired from having worked long and hard with Habitat for Humanity.

It really didn’t bother me. Things happen.

If you ever find yourself getting upset about something or with someone, just drop it. Your anger and frustration never helps a situation. Turned out this guy, Sam, was a cool dude and it was a pleasant conversation we had in the middle of a busy L.A. freeway.

Life is full of surprises at every corner…

But it should come as not surprise that the Attraction Marketing Formula will be released Thursday at 12 noon PDT. Stay tuned!

To Your Success,