The Things You can Learn From Chinese Peddlers and What That Has to Do With Your Online MLM Leads

“Fake it till you make it.”
- Your Upline

From the Hotel Room of:
Raymond Fong; Shanghai, China.
June 3, 2008 -

Oh wow, if you haven’t ever visited Shanghai, you should definitely do yourself a favor and check it out some day.

The history and culture is extensive, the food amazing and a bit “different” at times (I just had a duck and a snapping turtle in the same sitting and washed both of them down with some local beer), and the way of the people quite intriguing.

Being in the land of shopping and bargaining and being the marketer that I am, you bet I am paying close attention to the sales tactics being demonstrated here at Yu Bazaar.

What I’ve discovered is that what works for Chinese peddlers selling Gucci knock-offs will not work for you as a network marketer.

Let’s examine.

The streets of Yu Bazaar are flanked by little stalls and holes-in-the-wall stores selling everything from purses, suits, children toys, to antiques. As my girlfriend and I were walking around, taking in the bustling streets, we were approached countless number of times by peddlers selling knock-offs.

The first time it happened my girlfriend yelped and almost punched the poor guy in the face. I can’t blame her. Heck, I was about to punch the guy in the face myself. You see, the guy crept up on us out of nowhere from behind.

As we were walking from one stall to another, he somehow managed to sneak up RIGHT behind us and said “watches, sunglasses, bags***” in his broken and heavily accented English (never mind that we were not in the market for watches, sunglasses, nor bags).

We were like, “Holy gazooks where’d this guy come from?“ He could’ve just as easily have said, “Give me your money – I am robbing you.“

The Mistakes That Almost Got Him a Bloody Nose

Now you see why he almost got socked in the face? These are just a few of the mistakes he made:

Eerily Similar Isn’t It?

You might laugh but sadly, that’s very close to the same approach some network marketers take when it comes to prospecting. They are sweating bullets when it comes time to prospect. They think that if they come unnoticed on their unsuspecting prospect, it’s a good thing.

WRONG.

If you sneak up on your prospect, right away you trip your prospect’s defense mechanism and all he/she can think about are to either punch you in the face and/or start running.

Either way it’s bad business

Of course, then we come to the question of whom they tend to prospect. Whom do they target? Everyone and anyone that breathes and moves. They think that they should prospect and sponsor everyone from their mother to their neighbor’s godson’s pet parrot.

As you may know from studying Attraction Marketing Formula, that’s a huge no-no. Why waste your time on the looky-loos? Why bother with the tire-kickers? Wouldn’t it be great if there’s a way to filter them all out before you waste one breath talking to them?

Gawd, imagine if some tourists at Yu Bazaar actually wore huge tags around their necks that said “looking for watches, sunglasses, and bags“. How much easier it would’ve been for our lil’ “ninja” friend eh? Unfortunately that’s not the case for him.

But There’s Hope…

However, for you as a network marketer, that’s totally possible and realistic with the approaches we share with you in Attraction Marketing Formula.

And what about the whole concept of posture?

Obviously our ninja friend had none as not only was he muttering but he also looked obviously nervous and out of place (duh, he was selling illegal knock-offs). Again, think about how some network marketers approach their prospects. Do they talk to them with complete confidence and total composure? Do they speak as if they are the ones with something of value to offer and are the ones doing their prospects a favor?

Odds are, no.

What tends to happen more often than not is that network marketers speak with hesitation and are just shy of begging their prospects to join them. Heck, the network marketers themselves have no idea what they got into – let alone trying to explain to their prospects what they would be getting into…

And people wonder why there is a stigma surround MLMs and how they are nothing but pyramid schemes.

Wouldn’t you also wonder the same thing if some dude pulled a ninja teleporting act right to the back of your head and start muttering something about “home business opportunity” and “getting rich“?

This is What You Need to Do

See, what you need to do is not only filter out your prospects but when you do find a real prospect you also need to show some posture. You need to know beyond a shadow of a doubt that the opportunity to join you, your team, and the business opportunity you have to offer is of tremendous value; and you need to communicate this clearly.

(Better yet, let a MLM capture page do this for you online.)

I do have to admit, after we finally got use to the idea of having random people pop up behind us when we aren’t looking and muttering “watches, sunglasses, bags“, curiosity got the better of us and we went for a little walk…

But that’s a whole different story with entirely different lessons for another time.

For now, all I can say is that while these Chinese peddlers may not be able to benefit from Attraction Marketing Formula and learn how to harness the internet to enhance their businesses, there is absolutely nothing that stands between you and that knowledge.

It’s time you stop risking getting a bloody nose and two black eyes, it’s time you give your prospecting strategy and business an upgrade. Take it online and let Attraction Marketing Formula help you save time and make more money!

*** China is famous (or notorious depending on how you look at it) for selling famous brand knock-offs such as Chanel sunglasses, Rolex watches (we call them “Folexes”), Gucci purses, etc. ***

To Affinity and Beyond,

Raymond Fong

Where the REAL Money in MLM is Made and
Why Your “Negative Friends” Are Right About Your Business… Kinda

“Everyone wants to believe they already know something about what you are talking about. It’s an ego thing to fill the void ignorance creates. Therefore, know that everyone you talk to probably already made up their minds long before you opened your mouth about what you do.”

Almost 1 1/2 years ago, my friend Eric and I had returned from a night out on the town and were hanging out at my place in L.A. and we got into a heated exchange at about 5am at my house, after he looked in my kitchen and noticed a fresh shipment of my company’s products (for my personal use).

Eric is what most of us in the industry would label a “negative person”. To say he has contempt for the MLM industry would be an understatement. He’s seen loved ones and acquaintences get chewed up and spit out by this industry and lose money in the process. (Nothing new, right?)

Over the course of my time in MLM, I’ve learned to block out negative feedback and for the most part, keep myself from being around people who are critical about a business I take very seriously.

Except there’s something you need to know about Eric. He’s probably one of the most intelligent people I’ve ever known. He was my roommate and fraternity brother at MIT. He and I got along really well during my time there and I looked up to Eric for many reasons — he’s a NO B.S. type of guy, very knowledgeable about just about anything, a computer/electronics whiz, he helped me immensely during my growth as an individual in college and the dude knows how to have fun.

The only thing that ever bothered me about Eric was that when he believes he is right and you are in a debate with him, the only acceptable outcome for him was to make you believe he is right and destroy any trace of self-confidence you had…. even if he was actually wrong the entire time.

He was a master at doing exactly that and he’s actually made people cry after an argument with him. He’s definitely intense!

Similar was his goal that night in my house as he proceeded to tear apart the MLM industry and how he believed the money is actually made.

The arguments were nothing new. All you need to do is do a few Google searches on subjects related to MLM and company names and the conspiracy theories are available for anyone to read.

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Fun “Fact”: Did you know that the Republican party is in cahoots with the Amway corporation to takeover the world? Interesting.
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But there was one thing that Eric stated, which did have a lot truth to it. It’s something that’s hard to deny, because well….. it’s true… sort of.

What is it?

He said “the real money in MLM is made through tools — books, seminars, tapes, etc.”

This is a hangup which many people get stuck on when criticizing the industry, but the truth of the matter is that selling tools and training is NOT something that is exclusive to this industry.

In fact, the idea of training someone to become a professional in a certain discipline is not rare at all. On the most fundamental level, anyone who payed $160,000 for an MIT education was sold information and training, without any guarantee that they would make that money back or enjoy their career.

If I had actually paid for it, I would feel kinda jipped. (Thank God for financial aid.)

But let’s assume that a college education doesn’t count as an information marketing business.

There are plenty of situations in a multitude of other industries where professionals will pay un-accredited companies for education in sales training, marketing, personal development, business systems, etc.

My Chiropractor is a Walking Talking Sales Letter

One of the coolest things about my chiropractor, Dr. G, has nothing to do with his ability to heal. He’s one of the most talented sales people I’ve ever met in my life. In fact, the only reason why I walked into his office was because my officemate was one of his patients and had mentioned his powerful ability to persuade people to become his patient.

Being that I was in MLM and doing sales, I was curious about his sales process. Long story short, he sold me big time on the benefits of chiropractic care and I’ve been a loyal patient since.

Over the course of the past couple of years, I came to discover that Dr. G has invested thousands of dollars in books, CDs, and seminars on how to improve his practice, keep his revenue up and personal development.

I once asked him if he had developed the sales process himself and he replied, “Fernando, do you honestly think I’m smart enough to come up with this stuff myself? Nope. I learned this process from Dr. David Singer and other trainers.”

For those of you who don’t know, Dr. David Singer is a former chiropractor who now makes millions teaching chiropractors how to market and promote their practices via books, CDs, DVDs and seminars.

If this is the case, would it be right of me to say that the real money in chiropractic is in selling tools, tapes, seminars, etc.? Not really, because Dr. Singer is no longer a chiropractor.

He is a marketing consultant.

Dr. G is the chiropractor and he’s very happy with what he’s learned from Dr. Singer. I’ve even suggested to Dr. G that as he gets older, he should go into consulting since he is so knowledgeable about the industry. But he’s perfectly content at his practice making a 6-figure income as a chiropractor, while paying Dr. Singer to keep him up to date about the latest marketing and sales methods.

Recently, Raymond became a patient for Dr. G. The first comment from Raymond after having his first consultation with Dr. G was “Dude, Dr. G is a walking talking sales letter!”

LOL. Indeed.

What the Critics are Missing

Now bringing this back to the MLM world. The mistake that most critics of the industry make is that they fail to distinguish the MLM business from the training business.

The fact of the matter is that someone like Mike Dillard as CEO of Magnetic Sponsoring is a marketing consultant for MLM.

When it comes to his network marketing business, he is a distributor and upline to thousands, while Magnetic Sponsoring has a potential market of millions.

The training business and his distributorship are two separate things.

Now the beauty of it all and something that is unique to MLM, is that once you are recognized as a world-class trainer and marketing consultant, it becomes very easy to sponsor new people into your business, because you are trusted by so many network marketers.

Your leadership and skills are proven and people will naturally want your mentorship. It’s your reward for having invested in yourself and implemented what you learned.

It would be silly for Mike to limit his training to only people in his downline. By making his Magnetic Sponsoring system available to the industry as a whole, his market share as a trainer goes from a few thousand in his downline with one company to potentially millions of network marketers across many companies.

Not to mentioned having impacted the lives of people like myself and Raymond, who are NOT part of his downline.

The Real Money in MLM is the Tools?

Now, would you still say that the “real money” in MLM is in the tools?

Not quite. At least I don’t think so.

The truth of the matter is when you are selling training to network marketers, whether it is to your downline or to other network marketers, you are a sales and marketing consultant.

That business is not MLM at all. It’s consulting. And you need experience and strong skill sets to be successful at it. (There are many who have tried and failed at this also. )

When you are promoting your opportunity or it’s products, you are a network marketing distributor. When you are personally mentoring your downline on what they should be doing, that is part of being a MLM distributor. When you hold meetings or conference calls for your downline, you are operating your distributorship.

When personally mentoring my downline, I’m never paid a dime for my efforts. My reward would come from them moving product, growing their downline and creating volume, thus increasing my sales volume and profits.

I mean the choice for anyone considering joining my team is pretty compelling — become a paying client or get personally mentored as a team member?

Hmmm…. tough one.

When I provide consulting via a workshop, course or audio, I’m a sales and marketing consultant. The proof of that is we’ve been able to apply the same marketing and sales techniques for small business owners and other online businesses, in industries having nothing to do with MLM.

Is there more potential providing training to the MLM industry or business world as a whole? Well, the answer to that is pretty obvious isn’t it?

Of course there is!

In building an network marketing business, your income is limited by the company compensation plan and your own personal efforts as an upline.

As the CEO of the Attraction Marketing Formula, I can add value to people outside my downline and grow a business, which in turn comes back to help my downline recruit, because they can say that they use AMF and Magnetic Sponsoring as the foundation for their training.

Since one of the biggest problems in recruitment is creating that relationship and trust with your prospect, when someone is already familiar with your training system and is satisfied with it, having them join your downline becomes a very easy sell.

In fact, it’s not selling — it’s attraction! It’s what the Attraction Marketing Formula course is all about… replacing the hype with REAL skill sets in marketing, lead generation, SEO, etc.

The Price I Had To Pay…

So going back to my friend Eric… well, the truth is that he wasn’t the only one in my circle of influence, who tried to “save me”. I remembered having many heated exchanges with co-workers and other people.

(Engineers are a tough and stubborn breed if you haven’t noticed.)

It’s never pleasant when you have to distance yourself from friends, to give your mind an opportunity to conduct business with clarity.

Like Mike Dillard once wrote, “[Succesful people] know that a person’s mindset is fluid. It’s always changing with the ideas and interactions it comes into contact with on a daily basis.“

When I would expose myself to the criticism, the only thing that would come as a result of it was a dip in my performance, procrastination and stress.

The price I was willing to pay for my freedom was the distance I purposely created between some of my friends and I. And with no disrespect to any of my friends, it was absolutely necessary.

I have no regrets. I have my freedom.

When Everyone Else Is Focused on Opportunity Leads, Learn How To Sneak In Under the Radar and Generate Rabid Customer Leads

Egotist, n.:
A person of low taste, more interested in himself than me.
– Ambrose Bierce, “The Devil’s Dictionary”

About a year and a half ago, Raymond and I sat in front of our Martial Arts Master (a Yellow Belt and White Belt, respectively) in his office and offered to build a funded proposal for his martial arts school for FREE.

Why?

Because we wanted to test what we had learned from Mike Dillard with a “REAL Business” and see if these techniques would work.

So after a few conversations, Master Lee agreed to this experiment and so began our internet marketing consulting careers.

The result of it I think you are already familiar with — Master Lee’s recruitment sky rocketed, he became a media mogul on YouTube (search for “Hwa Rang Do”) and the “experiment” has evolved into a business partnership with one of the world’s top martial artists.

Something important we learned out of the funded proposal “experiment” for Hwa Rang Do, was how to actually market products and services, instead of just a business opportunity like we are taught in the MLM world.

Who is Susan and Why Does She Want to Talk to Me?

I didn’t quite realize how valuable this experience for us had been until a woman named Susan sent me an email yesterday and asked to speak to me.

You see, Susan purchased tickets for our MLM Traffic Formula LIVE in Austin, TX next month.

She had some questions about the focus of the system she wants to create next month at the event, and she wanted to do some prep work before the event. She politely requested to have a brief conversation with me, because she was serious about making the most out of that weekend.

So I agreed to speak with her and scheduled a time to talk.

Trouble Recruiting for an Old MLM…

She called and told me that she wanted to create a product-based lead system for her Herbalife Business. She said she had trouble recruiting people into Herbalife, because it’s such a well recognized brand and people immediately make assumptions before she has an opportunity to present her business opportunity properly.

Therefore, she very wisely has chosen to lead with her products.

The reason this is a good idea is because most people generally want to believe that they know something about what you are talking about.

If they have any previous experience or knowledge of what you are presenting to them (no matter how inaccurate), they immediately draw from those experiences and make decisions based on that, NOT what you presented to them, (i.e. their listening is off.)

So leading with your opportunity when you are involved in older companies like Amway, Herbalife, USANA, NuSkin, etc is usually not the best approach.

Leading with Your Products

Aside from stability, the big benefit that these big MLM companies offer is that they are constantly producing new products for their distributors to sell.

So while the opportunity brand may be old and stale, you can still lead with a novel new breakthrough product.

In speaking to Susan, I suggested that she focus on one great product, with a nice profit margin and which can produce immediate effects for her customers. She immediately knew what product that would be.

I then advised her to come up with the top benefits of this product — what pain does it relieve? what problem does it solve? what immediate results can people expect? What kind of person would need this product?

She would then use this information to craft her capture page at the workshop.

Writing Newsletters that Sell Product

Next I asked her if she was knowledgable about health and wellness and if she would feel comfortable writing about it? She said yes, she was.

So I suggested she write a few newsletters providing free and valuable information on health and wellness.

But what I suggested she write her first few newsletters on was on how to solve or provide the benefits of her lead product, without them needing to buy the product.

“Huh?”

This might seem a bit counterintuitive, but that is exactly what I told her to do.

I explained that her email newsletters and lead system need to stand alone as valuable content and information. If you do this you’ll accomplish three things:

When you deliver on your promises and blow people away with the value you have provided them, you become their new best friend and they will be more open than ever to any product recommendations you will make.

So the newsletter format I advised her to use for all her emails is as follows:

Some MLM companies may prohibit you from having sales copy or links on any website or email promoting a product (especially a nutritional product), so in that case, you may want to skip #2 and make product recommendations part of your personal health consultation.

The important thing to remember here is that your goal is to become an authority/expert first! Avoid the temptation to pitch your product right off the bat.

Ideally, what you want to do is create a business relationship with them even before they’ve purchased any of your MLM products. This could be some kind of info product or affiliate promotion.

If someone is willing to give you money for advice, then they will definitely be willing to give you money for a product you recommend, which can potentially solve their problems.

I expect big things out of Susan and I want the same for you.

The Truth About Why Lead Generation Systems
are No Longer Working in Today’s Saturated Market…

“Many of these theories have been killed off only when some decisive experiment
exposed their incorrectness… Thus the yeoman work in any science… is done by
the experimentalist, who must keep the theoreticians honest.”
- Michio Kaku, Theoretical Physicist

Hopefully, I won’t anger too many of you, but I think the writing is on the wall and this needs to be said.

Over the past couple of years, ‘automated MLM systems’ have taken the MLM industry by storm. Initially, what made a ‘funded proposal’ so attractive was that it offered us a much easier and better alternative to the “traditional prospecting” methods.

Finally! No more “3 foot rule”, cold calling, buying leads, home meetings, hotel meetings, and everything else that our uplines said was part of their “system”.

We were watching guys like Mike Dillard, Daegan Smith, Ty Coughlin, Jay Kubassek, among others, growing massive downlines almost overnight, without needing to talk to a single person.

In fact, Daegan Smith even gave himself the title of “The King of Never Calling a Single Lead”.

Ah, those were the good ol’ days…

Since then, the online MLM market has become saturated with systems promising things like:

• “No selling”

• “The system does the work for you”

• “We close sales for you”

• “No phone skills, needed”

• “No prospecting”

• “Build your downline on autopilot”

I have to admit, I was sold on ‘attraction marketing’ for these same reasons. I was tired of coaching and wasting my time with people who had no business, being in business for themselves.  I needed to figure out a way to filter through the “losers” and “tire-kickers” to get to the real leaders who were going to build this thing.

Then Magnetic Sponsoring walked into my life and forever transformed my business and life. Raymond and I went on to create the ‘Attraction Marketing Formula’ based on the teachings from Magnetic Sponsoring, but geared towards Google Marketing and some of the “techie” stuff.

But then we started noticing something…

The MLM Pendulum is Swinging Back the Other Way

Recently, I had some pretty eye-opening conversations with fellow networkers involved with some of the most popular “turn-key” systems out there.  (You’d recognize these systems immediately if I mentioned them by name.)  And I have to admit, it was ‘deja-vu’ as I was listening to them.

It was as if I had gone back in time 3 years, before Magnetic Sponsoring was released, and I was listening to the struggles, trials and tribulations of your “Uncle Bob’s MLM”.

“I’m not making any money…”
“No one is joining my team…”
“I’ve lost all my savings…”
“I’m not getting any upline support…”

These conversations confirmed the suspicions I’ve had floating around my head for a long time…

Traditional Methods are Making a Comeback

Now, before you get upset and start sending me hate mail, allow me to explain exactly what is happening.

First of all, NO you DON’T have to go back to cold-calling or prospecting at Starbucks and frisking people for a “dream”. We already know that’s not going to work.

But there’s a subtle trend I’ve been watching happen over the past year.

The systems who were promising “turn-key” businesses, with “no selling” started having live training calls on…

PROSPECTING OVER THE PHONE?

Huh?

What are guys like Todd Falcone, Joe LoBalsamo, and Mark Wieser doing on these live training calls for “automated systems”?

These guys are old school.  These guys make like 40 dials per day to grow their businesses.  What do we need them for?

This is the Internet Age, baby! Prospecting calls are like soooo 1980’s…

…or are they?

The Ultimate MLM Advantage

The bad news is that if you are expecting to build your business from your computer without talking to anyone, you’re screwed.

The good news is that if you are willing to pick up the phone and talk to people, it will give you the ultimate competitive advantage in today’s saturated “mlm systems” market.

The reason these “old school” trainers are watching a rise in their businesses, is because at the end of the day, people want to talk to people.  If they are going to join a business with a $2000 entry point or buy a high-end information product for $500, they want to know there’s a real person behind the system and someone there to help them.

*********Ad: Learn How To Sponsor and Prospect Online*********
My buddy Joe LoBalsamo has agreed to do a FREE live training call on how to use ‘traditional’ phone skills with a ‘funded proposal’ for maximu profits and results. Learn more: http://attractionmarketingformula.com/prospecting
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That’s the whole reason why Web 2.0 is so huge now.  People want to interact with other people, especially when it involves taking out their wallet.

The fact of the matter is, if you are interacting with your customers or prospects via chat, email, forums or by phone, you have a much, much, much higher chance of getting them to buy or join your business.

It’s that simple.

But there are also some very crucial things you should be doing to ensure your success in a web 2.0 world.

Traditional Prospecting 2.0

First, you want to create as many opportunities for your prospects to contact you for support.  Here are a few simple things you can do:

• Put your phone number on all your capture pages, emails and sales pages.
  To protect your privacy, I recommend you use a Business Voicemail service, where calls are forwarded to you via an 800 number and only after the caller has identified themself.  (If you want to learn more about this, call me at 866-834-3625 so you can see it in action and I can give you the purchase details.)

• Use a real email address when delivering your autoresponder messages.

• Provide AIM, Google chat or Skype details, so people can send you messages.

• Have an “Ask Us” form on your website, which allows people to submit questions via your website.

• Have a guestbook form on your website, where prospects can say “I was here”.  Have them provide an email address when they sign.  This gives you an opportunity to start a conversation by emailing them.

• Send personal emails to as many of your leads as you can, every day.  People know the difference between automated emails and real emails. Take 20 minutes a day to start a dialogue with new subscribers.

• Here’s the scary one – have your prospects provide their phone numbers when they opt in and CALL YOUR PROSPECTS!

Now that last one is probably not making your feel warm and fuzzy, but it’s actually the most important one.  This is where the training from guys like Todd Falcone, Joe LoBalsamo and Mark Wieser come in.

The great thing about using your own ‘funded proposal’ is that the prospects on your list requested information from you first.  Your calls will be primarily consultative in nature.  You are not calling them to pitch your business, but just to help with what they requested information on.

However, it is inevitable that people will eventually ask about your business with questions like:

“What company are you with?”
“How much money are you making?”
“How do you market?”

Your answers to these questions will be the difference between having ZERO success and growing a huge and profitable business.  That’s why investing in courses like Blackbelt Recruiting will make a huge impact in your business, but also on you personally and how people view you through your everyday interactions.

The Inner Game of MLM

Finally, as you start to develop your phone skills, and prospecting skills, you’ll start noticing that you’ll start attracting leaders to you.  All forms of your communication (email, copywriting and speaking) will start exuding this ‘mystical’ magnetism and people will be naturally drawn to you.

And the real kicker is that you’ll start attracting leads to you in the OFFLINE world, as a result of your new magnetic personality!

As you start seeing the cost of PPC and advertising rise, your ability to acquire a lead using more “traditional” means, will be very easy and FREE.  It’s the most ironic thing I’ve experienced since I took my business online.

So the truth about all these “automated turn-key” systems, is that they are not what they initially claim to be.  The system can be a very powerful tool, but it’s not your entire business – unless you happen to own the system.

At the end of the day, the advantage that you can have over another rep using the same “automated system” will be YOU, INC.

They already know what the system can do for them.  Now they are going to want to know what YOU can do for them — that’s the difference maker.

To help you get through this process, my buddy Joe is an expert on internet prospecting and figuring out, which people on your list are most likely to join your business. He’ll be doing a FREE LIVE training call, exclusively for AMF subscribers on Monday, March 17th.

Go here to register for FREE:
http://attractionmarketingformula.com/prospecting

To Your Success,

Ferny Ceballos

What ‘Building on a Budget’, 2.5 Margaritas, Mike Dillard and an
Aston-Martin Drive Through Downtown Austin Have in Common…

“What does that button do? “
- Ferny, While Riding in Mike’s “Spy Car”

Whoa, dude!

So what can I say? I just happen to be strolling through Austin, TX and decided to give Mr. Dillard a call so I can stop by and say “hello” since I just happen to be in the neighborhood.

(Real Story: I flew to Dallas for a seminar, but I arrived 3 days early, so I rented a car and drove down to Austin to watch Mike press the Big Red Launch Button for ‘Building on a Budget‘.)

So I phoned and asked Mike if it was ok if I stopped by. AND before he had a chance to answer, I rang the door bell. (Asking is simply a formality in today’s age.)

Ferny Wonka in the Magnetic Sponsoring Factory

Just like I expected, Mike Dillard opened the doors wearing a big black top hat and welcomed me into the magical world of the Magnetic Sponsoring factory. I met the queen of the factory, Steph (Mike’s girlfriend).

Aside from the elves who ran around turning the cranks to keep the Magnetic Sponsoring Community running, the Sofas stuffed with 100 dollar bills and the waterfalls of Xango juice, the place looked pretty normal.

Mike had been watching the numbers come in for ‘Building on a Budget’ with an inquisitive look on his face.

Apparently, one of the M.S. elves had tripped while turning the crank and caused the system to have a failure on Internet Explorer. Needless to say, Mr. Dillard was none too pleased.

The problem was resolved, elves reprimanded, and then the tour of the factory continued.

What I saw I cannot possibly describe, but let’s just say that I was exposed to the secrets as to how everything you see on Magnetic Sponsoring comes to life.

Mike literally snaps his fingers and the elves mobilize to make things happen.

(Real Story: Mike calls the MS programmers on his iPhone and barks orders.)

Mike and Ferny Go For a Ride

So after a hectic morning, Mr. Dillard took off his top hat and put on his sun glasses. He led me to the back of the factory and we walked through the secret door to the MS underground cave and saw this…

Mike (w/out the top hat), Ferny and the Aston-Martin (worth more than my house)

I gotta say, you can’t get any closer to riding in the Space Shuttle than riding in this thing with Mike behind the wheel.

I made the unfortunate mistake of pointing at a button with an image of a car with skiggly lines under the wheels and asked, “What does that button do?”.

He said, “Let me show you…”

Whaaam! In under 1 second he managed to ramp to 3 G’s, the Aston-Martin starting skidding and I turned pale white, (I’m naturally a dark beige).

2.5 Margaritas and “Queso” at Polvos

So after our adveture through Downtown Austin and being seemingly invisible to police radar, we arrived at a ‘hole in the wall’ joint called, ‘Polvos’ that looked like the walls were going to cave in… It’s an clear sign of some good eatin’.

There I had some of the best margaritas I’ve ever had, (paid for by Justin and Tim Erway’s share of Magnetic Sponsoring, LLC).

After some masterminding, my 2.5 margaritas and the best ‘queso’ this side of the rio grande, we hopped back into the ’spy car’ and headed back to the MS factory to make sure things were running smoothly.

From ‘Building on a Budget’ to MLM Millionaire

Back at the “factory”, I asked Mike a little bit about his life before MS and if you aren’t familiar with his story, it’s pretty pathetic (no offense, Mike).

Mike was literally living off the dollar menu of Taco Bell, had no furniture in his small apartment and pawned his DVD’s to survive. Every cent he earned went towards “building” his MLM business.

I use the term ‘building’ loosely, because he did a lot of the same stupid things most MLM’ers continue to do today, (i.e. buy generic leads, sizzle cards, 3 foot rule, prospect at cafes, cold calling, etc.)

Are you doing any of these?

He told me about having been mentored by Joe Schroeder, Robert Blackman and learning the way they did business and then applying their teachings to the internet.

The Most Important Thing to Spend Your Money On

Mike discovered that the most important thing to spend your money on in any business, was not leads, flyers and other prospecting “tools”. The most important thing was investing in yourself to develop the skills to do business online.

So essentially, the new “Building on a Budget” course is Mike’s way of giving YOU what he had learned from Joe and Robert, but updated for the Web 2.0 world. On top of that, Mike knows better than anyone what it is like to be in dire straits and needing to find success.

It’s amazing to know that story, then experience the millionaire lifestyle Mike has created for himself after having lifted himself out from the MLM gutter. And this isn’t anything that is unavailable to anyone.

The only difference is the time, effort and education Mike is providing in his course.

My visit with Mike ended with a few more margaritas and enjoying a great view of Lake Travis:

Lake Travis from 100’s of feet above (simulated blur to account for margaritas)

Feelin’ Good in Austin

I thanked Mike and his beautiful girlfriend, Steph, for their hospitality, tour of the MS factory and continued my Texas tour towards San Antonio to spend time with my girlfriend, (she was in Texas for the March 4th primaries).

I then headed back up to Dallas for a seminar with Keith Baxter and other affiliate marketers.

It’s important to remember that Mike, (even with the Top Hat), is as human as you and I are. The only difference is that he was focused and willing to do what others weren’t willing to do.

Like myself, you can learn through ‘Building on a Budget‘ and stand on his shoulders to strive for the success.

It’s the best investment you could make, because the alternative is living off the dollar menu from Taco Bell and being dead broke for 6 years, like Mike was.

You’d be silly not to take advantage of it.

So Here’s Exactly What To Do

All you need to do is register at http://attractionmarketingformula.com/budget, and follow instructions to purchase ‘Building on a Budget‘.

You’d be silly not to pick up a copy of “Building on a Budget“. For less than thirty bucks, it’s a bargain.

If you do, you’ll be well on your way to living the lifestyle I got a taste of, this past weekend.

Thank you, Mike for your hospitality!

It’s time to get to work.

To Your Success,

Ferny Ceballos

I got this question today and I think it will help a few of you:

“After banging my head against a wall for the past two years doing it the way my upline has told me, how can things possibly work this way?”

Hi ,

I got your question and I felt your pain so I wanted to address it.

It’s not your fault or your upline’s fault.  It’s just the way it is.

The internet has transformed this industry faster than most MLM
leaders can keep up with.

They built their businesses one way and it worked.  That way
is no longer viable, but it’s also very hard for any MLM leader
to admit that their way is no longer a good way and give up
their position of leadership and try things a different way.

It’s threating for an MLM leader to admit that they have to
start from square one and learn a different way.

It’s time for you to become a leader all of your own and learn
what works today, not follow someone else who has a method
which worked yesterday.

Leadership is about paving a new way for your team, not following
someone because you are afraid of leading.  Have faith in
knowing that what you decide to do will work.

All the Best,

Ferny Ceballos

The Complete Story of How We Created A.M.F. and How It Can Help Grow Your Business…

“People don’t care how much you know, until they know how much you care.”
- I Forgot Where I Heard This

About a year and a half ago, I was sitting in front of the computer screen much like you are now, intensely reading a newsletter about some guy telling me how I could easily grow my MLM business from home, in my pajamas while drinking my favorite beverage…

I was a little skeptical, but I was feeling a pain in my @$$ after having sponsored 17 people my first year in network marketing and having most of them sit on their hands, while they whined and complained because their broke cousin (who was still living at his mom’s house) had made fun of them for joining one of those “pyramid things”.

There I was: an MIT grad; in grad school at USC; hating my job in aerospace and thinking about getting a PhD in Engineering just to escape my J-O-B. My fraternity brothers were laughing behind my back for having started an MLM business… “You joined one of those pyramid things?”. ::Deja-Vu::

After a long night of “showing the plan”, I was sitting in front of my computer reading an email on how I could prove everybody wrong and really explode this MLM thing, online.

Too Stubborn to Quit

At that point, the only reason I hadn’t quit the business was because:

1) I had already told too many people about it

2) I was making enough money to keep hope alive &

3) I’m too stubborn to quit.

So I chose to trust the guy on the other end of the email and pulled out my credit card and forked over $37 to get “the secret mlm cash system”.

What the heck, right!?!

At least if this guy scammed me for 37 bucks, no one would know about it. Besides, money wasn’t an issue. I was making good money at the J-O-B and I would spend 6 times more money on a good night out in Hollywood.

So 3 days later, I got a package in the mail of a short 50-page book called “Magnetic Sponsoring” by Mike Dillard. And so began my journey down a crazy, deep and psychedelic rabbit-hole with Mr. Dillard as the ‘Mad Hatter’, slapping me around with his periodic “Alpha Networker” rants via email.

Enter the ‘Batman’

I told my upline sponsor, Raymond about the book and recommended he get it. At the time ‘Batman’, admittedly, was a bit too cheap and skeptical to buy it, but I told him I wasn’t going to loan him my copy and that he had to buy it for himself, if he really wanted to know what was causing me to jump off the walls.

So a week later, he forked over the $37.

Eventually, my two uplines above him bought the course as well. (Thanks for the commissions guys!)

So we got to work after that, and gradually we started implementing these tactics and low and behold, I started making money while I slept! Hmmm… interesting.

In fact, I had managed to create my own ‘magic slot machine’ — I remember in November of 2006 during my first 2 weeks of using ‘attraction marketing’, I inserted into Google $32 and generated $720 in sales. That amounted to about $330 in profits. Cha-ching!!

To make a long story short, a year later the products of all our study, work and on-going battle with procrastination were 2 awesome marketing systems:

1) CompleteMartialArt.com - For our Martial Arts Master and the World Hwa Rang Do Association

2) AttractionMarketingFormula.com - For you to learn what we learned, faster and with less frustration.

With quite a few more on the way…

MLM System Formula

So recently, our business started scratching the glass ceiling and we needed to figure out how to easily pass our techniques and secrets on to our downline and marketing clients.

It’s one thing to be able to do something ourselves and make it work. It’s a whole other thing to empower others to duplicate what we had just done. (Remember, most people are lazy, apathetic and scared, but we somehow have to make that work in an MLM business.)

Then along came the ‘Mad Hatter’ again, with the “solution”.

‘Mr. Hatter’ (Mike Dillard) was just coming off the heals of a very private summit at his home in Austin where he taught attendees everything he knew about creating replicated marketing systems for MLM. I couldn’t go at the time, but a couple of months later he started accepting applications for 15 people who would get the opportunity to review the DVD recordings of the event.

I submitted my application and I was accepted… “Holy Crap!“

He did ask to do one thing, though. Uh oh…. here’s the catch!

He sent us a Flip Video camera (nice!) to record a testimonial on what we thought about the DVDs. We got to keep the camera. (Score!)

So last night, after getting our butts kicked by Master Lee at the West Coast Hwa Rang Do Headquarters, Raymond and I sent ‘Mr. Hatter’ our thoughts on MLM System Formula and his entire system via YouTube.

I wanted to share this with you, to give you a glimpse into the journey we experienced over the past year and a half or so. It’s been a wild ride and both Raymond and I are dedicated to making it 100 times easier for you than it was for us.

So without further adieu, here’s our masterpiece:

Click Here to View Our MLM System Formula Testimonial to Mike Dillard

Grab the FREE Magnetic Sponsoring Video Bootcamp:

www.AttractionMarketingFormula.com/sponsoring

And to leap frog ahead of your competition…

Grab your copy of the Attraction Marketing Formula course, which includes the best training available on how to turn Google into your top MLM Distributor.

Topics covered include easy and passive SEO to get rankings in the top 10 on Google within 2 weeks and how to use “Back Door” SEO to completely blanket the search results with your brand and products.

Get your copy today!

To Your Success,

Ferny

Someday, the things I say are going to get me in some real trouble like it almost did a couple of days ago…

As you know, I was pretty over-the-top after I heard that Mike Dillard was doing a 3-night training call series on copywriting.

The reason I was ticked was because I thought he was done.

I thought Mike had taught and said everything there was to teach about network marketing. He was suppose to go on a back-packing trip and never come back!

As you can see, one would assume it was over. One would assume that he’s taught me everything I need to know to conquer the MLM world. And that’s exactly what Raymond and I were in the process of doing.

But there was something missing…

He left out one little thing, which basically makes everything I mentioned above obsolete — as stupid as it sounds, the skill he’d been withholding was his ability to persuade, seduce, sponsor and sell using only his written words - selfishly keeping it to himself.

So of course when I received a “but wait, there’s more!” message from Mike, I was ready punch a hole in the wall.

And in all honesty, it’s normal for YOU to be skeptical and angry and blame the “guru” for sucking you of your hard earned money, and leaving you to alone to sink or swim after you invested in his (her) latest course.

I Would Actually Bad-Mouth Mike, Behind his Back

I’m not proud of it, but I’ve done it. In fact, I use to talk crap over a cold one with my business partners, frustrated because things weren’t going the way I wanted them to… blaming him and the “other gurus” for “leaving something out”.

In the meantime, every sales letter he sent out sucked me in like a hoover. Oh, the irony.

Nevermind the fact that I was completely avoiding responsibility for my own actions (or lack there of). Nevermind the fact that I had seen other people take the same information and soar with it.

I was full of it!

I finally decided to take massive action and we’ve been working on some awesome ventures with Master Taejoon Lee of Hwa Rang Do, doing quite a bit of affiliate marketing, mentoring and transforming my MLM organization and of course, introducing the world to the Attraction Marketing Formula, (not to mention many, many, many failures in between).

But no matter my success and experience, I will always look at the next offer with great skepticism, much like you will. It’s normal to ask, “do I really need this new course?” “Do I really need to give this millionaire any more of my money?”

So of course, when you let that little negative voice in your head lead the way, you tend to do some pretty silly things. But sometimes it can be fun, so I let “It” lead this time and write the email for me. “It” blasted a few harsh words and I went along for the ride.

But there was just one small problem…

Mike Dillard is on my email list and sent me a reply that very same morning!

Holy Cow! I thought he was going to throw a couple thousand bucks to some desperate MLM’ers and have me whacked for saying that I wanted to “beat him senseless”.

But it turns out, Mike wasn’t mad at all. He was actually very cool and appreciative that I had supported him for as long as I had — as a customer, as an affiliate, and as a student…

So now that I’m composed, squared things away with Mike, and “It” (the voice in my head) is in check, I want to be straight with you…

You DON’T Need to Mike’s Copywriting Tele-clinic

D-d-d-d-d-d-did I stutter?!? You heard (read) me right.

Actually, you don’t even need to be on this list; you don’t need the Attraction Marketing Formula course; you don’t even need to be marketing online.

Instead of trying to filter through all the online noise, just go back to your simple life of buying and callings leads; sponsor a couple of people out of those that you call; make a few bucks at sign up, then watch them quit 3 months later. No biggie. You still made a few bucks. ::shrugs::

Admit it, you were much happier before you knew there was a better way to market, because you didn’t have to learn anything new. So if you wish to return to that simple life, then close this browser window and go to your email inbox and unsubscribe from every marketing newsletter you are on, including this one.

Thanks for giving us a try. Don’t let the browser hit you on the way out!

Or Get on the Copywriting Call for FREE

If you’re still reading and battling that voice inside your head and afraid the spouse is going to kill you for spending one more red cent on “your silly little MLM business”, I have some good news for you.

You can actually get on his 3-part Copywriting Tele-clinic for FREE — there’s two ways actually.

One is to simply ask for your money back, if you are not happy with the content. Mike has promised to still give you mp3 recordings of the calls even after the refund. That’s $297 in value that he’s risking! (Borders on stupidity, if you ask me.)

The second way, I’ll let Mike explain here.

“But Wait There’s More” (I always wanted to say that.)

For anyone, who reserves their seat on the call, Raymond and I will send you a Free 60-minute DVD valued at $97, which walks you through the complete marketing blueprint Mike Dillard taught us and which we have successfully implemented in and outside of MLM.

This includes:

So you see? It’s a no brainer. Worst case is that you get $394 in value for NOTHING.

I think you get the picture. Time to take action and reserve your seat, click here .

To YOUR Success,

What Copywriting and Passive Selling Has To Do With My Desire to Beat Up Mike Dillard

“The most powerful word in the English language is ‘YOU’.
The 2nd most powerful is a 4-letter word, starts with ‘F’ and ends with… nevermind…”
- Anonymous

At this point, I’m pretty fed up and there’s nothing I can do about it. At least not legally…

Look, the fact of the matter is that just about everything that is fundamental about marketing I have learned from one person. Everything I’ve learned to be essential to your network marketing and online marketing business, I learned from a multi-millionaire named Mike Dillard.

Back in 2006 when I first started learning about internet marketing, there were many times when I wanted to walk over to Mike’s house and beat him senseless with his own rolled up Magnetic Sponsoring course .*

Why you ask?

Because every time he released a new product, I couldn’t help myself and I had to buy it. Sometimes it didn’t even matter if I had the money. I pulled out Mr. Visa and got whatever he was offering. He’s pissed me off more times than I can remember.

But you see, as I grew to know Mike and his marketing philosophy, I also came to learn two things about him:

1. He offered and incredible amount of value in every single one of his products. And short of what I do for AMF, he offers more than I’ve ever seen done online.
2. As much as I hate to admit it, he’s one of the best damn copywriters I’ve ever seen and has gotten me to buy every time he’s sent out a sales letter. Damn You, Mike! ::Shaking Fists in Air::

Which brings me to why I’m writing this.

For the first time ever, Mike and his newly minted head copywriter, Ben Settle will be having a 3-part Tele-clinic to teach you the most important skill you will need in marketing and promoting your business online — copywriting!

Yeah, I know. It may not sound as sexy as SEO, but trust me it’s far more valuable. I’ve learned this the hard way…

I don’t care if you ever buy another marketing course ever again, (including mine), if you want to get over that hump into profitability, grow a massive sales organization and sell tons of product, you better make it to this call:

To register, go here: Home Business Copywriting Course

What this is really about is your commitment to success. You can either take the freebies I’m pointing you to below and wonder what you’re missing or trust that this conference call has the passive selling answers you’ve been looking for.

Like I said, Mike’s copywriting has managed to siphon money from my bank account virtually on demand… and I’m a marketer! And he’s doing it again — the bastard!

But how I feel is irrelevant…

How’d YOU like to be able to do that to customers and prospects for your business? That is the essence of attraction marketing and is available to you at a bargain, which is why I can’t resist but grab my seat also. Register Today before all the seats are gone.

If you want to learn about Ben Settle, cruise on over to his blog. He’s offering tons of FREE audios on copywriting.

To YOUR Success,