“A man has only one escape from his old self:
to see a different self in the mirror of some woman’s eyes”
- Clare Boothe Luce 

Today, I want to share something deeply personal about a hard, yet beautiful lesson I learned as it relates to love and heartbreak.

But before I do, there’s something you have to understand about how I present myself online in my marketing — what you see and read here is the REAL me.

It’s not a caricature that we created and neither Raymond or I write behind a pen name. My real name is Fernando Ceballos and my friends really do call me “Ferny”.

Even Master Lee has taken to calling me “Ferny”, instead of “Mr. Ceballos”. It’s kinda cool, I must admit.

That being said, ever since leaving my corporate job 2 months ago, I’ve been reflecting quite a bit as to how I arrived at the place I’m at today.

I’m financially free, no longer deal with the famous L.A. traffic, I wake up and go to bed at whatever time I please and, truth be told, I’m very happy.

I have the best business partner a person can have in Raymond, who shows me he cares by kicking my ass when I need it and helping me become very rich. (I try to do my part as well.)

I’ve reflected quite a bit over the past week, and I was able to trace the source of this good fortune to one of the most painful and traumatic experiences of my life — a break up with a beautiful woman.

The Most Intense 4 Months of My Life

You see back in 2003/2004, about a year after graduating from MIT, returning to L.A. and entering the corporate world, I was miserable and lost.

I was making decent money, yet I still perpetually got myself into credit card debt and partied to numb the boring and disappointing experience of working in the Defense Industry.

And then while visiting Texas for my best friend’s wedding, I fell in love with an old college friend I got re-acquainted with during that weekend. The next 4 months was the most intense, passionate and torturous time of my life.

I was in L.A., she was in D.C. working within a very intense 2004 presidential campaign. Yet, I was committed to making it work and do whatever it took to being with her.

I was basically what one would call, “a love sick wuss”, willing to do anything for her and obscessed with talking to her everyday.

Like the old saying goes, “what goes up, must come down”. And as quickly as I fell head over heels in love, I came crashing down 100 times faster.

The pressures of the campaign, the distance, among other circumstances, caused her to abruptly end our realtionship. I was devastated.

I was 23 and had never before fallen that hard, that fast for someone.

Picking Up the Pieces

I spent the next 2 years picking myself off the ground, and trying to make sense of this very cruel life. I didn’t understand why I was so dependent on someone else to be happy.

Being nieve, I guess I assumed at the time that happiness is contigent on finding a mate with whom you can share a life with.

I wasn’t happy at my job, nor was I happy in L.A. at the time. I figured that since I was the happiest during this brief 4 month love affair, that must be where happiness lies.

About 2 years after the break up, a weird guy with a big head named Raymond invited me to his home to see “the plan”. (I had met Ray a year earlier at USC grad school, taking a class on Computer Systems Architecture — Yippie! )

On the night of “the plan”, life was breathed back into this lost soul’s body.

What I saw over the first month of being involved in network marketing, was hope that there may exist another way out of my unhappiness.

Initially, my interest in network marketing was the possibility of being able to leave my job and have the money to knock away the things I did not like about my life - one by one.

First my job.

Then I could leave L.A. and should the opportunity to find love again present itself, I wouldn’t have to deal with a long distance relationship.

I could simply get up and move. Simple right?

Deep Inner Game

Over the next year, I showed the plan and sponsored 17 people into my business, I was making some money, discovered the benefits of personal development and I read TONS of books on dating & relationships.

I was literally able to feel myself growing on the inside from all this. I grew more confident, learned quite a bit about people as a result of showing the plan and watching my downline (as if they were fish in a fish bowl) live the tough life of a network marketer.

I must say, even though it was frustrating watching my downline struggle, fail and eventually disappear, it was even more fascinating seeing it unravel — hearing their complaints, doubts, excuses, dealing with their negative friends/family and eventually giving up on their dreams.

To those that stuck around, I became a mentor and thanks to my obscessive study of marketing, business and personal development - I found myself in a solid footing to be that mentor.

I started finding purpose to my life in helping others better their lives.

My hope for financial freedom, became a certainty with only time keeping me from achieving it.

And most importantly, I discovered why it was I had fallen so hard and experienced so much pain back in 2004.

As I grew within myself, I was becoming happier and as a result, the pain of the heartbreak I felt in 2004 started to disappear.

Ambition and resolve, replaced my insecurities and sadness. And even my relationships - romantic, family and business - became more enjoyable and stable.

I started applying my leadership and new life skills to all aspects of my life.

As Mike Dillard would put it, I was becoming the “alpha”.

Why We Fall…

For the first time in my life, I was happy being alone. My dependency on others for a purpose driven life vanished.

It is entirely possible that none of my recent good fortune would have happened if I had not been forced to pick myself up from such a devastating heartbreak. I’m reminded of a quote from ‘Batman Begins’…

“Why do we fall? So we can learn to pick ourselves up.“

And that’s exactly it. The disappointments, heartbreaks and failures did not end once I found myself through my business… I simply learned how to recover quickly from them and continue moving forward.

So why is it that I am communicating this to you via a newsletter meant for network marketers. I’m sure you’d much rather learn about the latest in marketing, instead of my life’s drama.

Well, the truth is…

Your business will never grow if you don’t grow!

Your relationships won’t get better, until you become better!

Your financial situation won’t transform, until you do!

A few people over the course of building my business have accused me of being money hungry and greedy, because I wish to be wealthy. It’s an interesting statement when you think about it, because it’s usually the people who have the worst relationship with money that say that.

I recently attended a seminar where the instructor said, “Consider that the balance in your checking account is consistent with the character in your life.”

And I don’t mean this to be condescending, because some of the happiest people I’ve ever known were very poor, including my father. But they had a healthy relationship with money.

They weren’t in debt. They still managed to save for a rainy day. They can still buy presents for their kids on their birthday - albeit very modest ones — on top of being very happy.

I guess my point is, your relationship with your finances, your relationship with your girl friend, your relationship with your career, etc. is consistent with who you are and your maturity as a human being.

When you work on developing yourself — your finances, relationships and career become clearly measurable representations of who you are on the inside.

The Purpose of Pain

I don’t know what life holds for me in the future, but I do know one thing…

Pain and disappointments are not meant to destroy us, but are meant to guide us and let us know that something about who we are being at that moment needs to change.

And the level of pain, is representative of just how much you need to change and grow. If you are experiencing a lot of hurt in your life, business or relationships, look upon it as a blessing and learn to interpret that pain so you can begin to change what needs to change.

I wish I could tell you that the AMF course, could help you fix what’s going on inside you. If it did, we’d probably become very rich, very quickly like many of the self help gurus out there.

What it can help you with is in helping you mature and grow in developing and marketing your business. You may even be able to get away with only doing that and achieve financial freedom…

But be careful and make sure that your personal growth catches up with your finances. Otherwise, the opposite will happen and your finances, relationships and life will shrink back down to your true state as a person.

It’s no wonder that my business oscillated up and down for years, before becoming financially independent, alongside my friend and business partner Raymond.

Thinking back to 2003 and 2004, I’ve come a long way and it seems like an eternity since I cried myself to sleep for many of the nights during those years…

But I’m so grateful that it happened and wouldn’t dream of changing anything about those events. I simply hope that besides the marketing help you receive from us, that this letter has helped you discover something important about yourself.

Genuinely Yours,

Ferny Ceballos

My girlfriend is just starting out a business and wants to market it online.

And guess who’s the lucky guy that gets to help her with the marketing front? That’s right, you guessed it, ME!

When we first started out, all she could think about was making a “pretty website“. She wanted to learn HTML and all that “flash” jazz so she could make an impressive website. This is very typical of those just starting out their online marketing venture. After some coaxing and my explaining how much time and effort it would take for her to really learn the skills necessary to make a razzle-dazzle website, she agreed to take a canned template and run with that.

Of course… after we put together the template for her she immediately transitioned her attention to the logo design. She spent a few days tweaking the logo and trying to get it to be “perfect“.

Again, I had to do some coaxing before she finally stopped tweaking her logo.

And then there’s that darned font selection and how “boring” the Verdana font looks.

It seemed like everywhere we turned there was a distraction of some sort that captured her attention.

Now, you may be asking yourself, what’s so bad about creating a nice looking website?

Nothing.

What’s so bad about creating a kick-arse logo?

Nothing.

What’s wrong with wanting to pick a pretty font?

Nothing really…

That is, nothing except you are focusing your effort on the wrong things!

It’s like your house is burning down and you are focusing on fixing your A/C… Having a functional A/C is nice and dandy, but only AFTER you put out the fire.

All Too Familiar

This is the same problem that I had when I first got started and I am sure many of you can relate. I would convince myself that what I was focusing was critical and important; however, when I became honest with myself, those things, while useful, really weren’t even remotely close on the priority list.

Truth be told, I chose to do them because they were more “fun” than the other things. Or perhaps they were “easier” and flashier. The bottom line is, I found excuses to NOT do the things that had the highest priority (and of the greatest importance).

I ask you this, are you doing the same thing? Are you avoiding doing things that could have a drastic impact on your business in favor of things that have little impact?

If so, you need to familiarize yourself with the MLM Pareto principle , which states that 80% of your results will come from 20% of your efforts and 20% of your results will come from 80% of your effort. What this means is that there are some things you can do that will produce drastic results and there are loads of little things (that take a lot of time) that may produce little results in comparison.

The secret is to always do the things that get you the “best bang for the buck” before you do the others.

What are YOU Doing?

This concept can be applied to your MLM business in just every aspect. When prospecting, are you spending too much time on the tire-kickers and looky-loos? You know who I am talking about, the ones that have 5 gazillion pessimistic questions and negative remarks for you - and you find yourself spending hours on end defending yourself and your business.

Or are you spending time with the movers and shakers who are interested in just “getting it done“.

Are you spending all your time reinventing the wheel because the canned software available just isn’t “good enough” or are you making do with what’s available now and moving on to something more meaningful like creating powerful content?

Stop missing the forest for the trees.

At every step of the way in building your business, always check your priority list and ask yourself if you what you are doing warrants your immediate attention and would produce the most drastic positive result for your business than the other action items on your list.

If so, great, carry on. If not, perhaps you should refocus.

With this in mind, my girlfriend and I were able to focus our efforts. In a matter of a few days, we had a few capture pages up (for split testing), 150 ad groups in AdWords each with 2 or 3 ads for split testing.

And now, I am having her contract out the logo and website design while focusing on reading and creating content for her business. This sure beats banging our heads against the wall figuring out just how much we suck at logo and website design…

To Affinity and Beyond,

Raymond Fong

Okay, so in the previous post, “The Secret Society of Traffic Conversion“, I covered fundamental #1 to making friends with the internet marketing giants and getting them on your side.

Now let’s move on to the next four fundamentals you should adhere to in order to make the best of your marketing seminars.

Lesson #2: Establish yourself as someone of expertise by asking interesting and insightful questions (i.e. don’t be stupid).

Ask intelligent questions or even making helpful (note the operative word being “helpful”) suggestions and not being afraid to be in the spotlight. This is one of the best ways for you to set yourself apart from others in the audience and make people think “oohhh, that person has something of value and I should find out what it is” and want to come talk to you.

In a sense think about others who are less knowledgeable than you are in that particular area – by asking an intelligent question not only are you demonstrating an understanding of the topic but you are also doing them a favor by asking the question they were too afraid to ask themselves.

Lesson #3: Gurus are nice (for the most part) and are more than happy to help you if they deem you are worthy and are genuine.

Let me explain.

At the seminar, I did the unthinkable and the unreasonable. Not only did I initiate contact with the gurus and probed for more details, I also created the possibility of getting them to come online and do interviews with us!

While many of us think that gurus are the “untouchables” and that they couldn’t care less about who’s in the audience since they already make $x bazillions dollars – I‘ve found this to be absolutely false. What you have to realize is that each of these gurus are just like you and me. They all had to start SOMEWHERE.

And odds are, where they started isn’t very far off from where you are at now.

And more importantly, odds are that someone in their lives gave them a helping hand to get them where they are now.

As long as you are authentic and sincere (and friendly), they’d more than happy to chat with you and address your questions and provide advice (within reason of course). This leads to #4…

Lesson #4: Offer something of value to the gurus – how can you help THEM??

You can imagine how some people would take advantage of #3 and just hassle the heck out of the gurus for “favors”. What these newbies are forgetting is one of the cardinal rules of marketing/business/life. The “What’s In It For Me” (W.I.I.F.M.) principle.

Those folks who are pestering the heck out of gurus, chomping at the bits, are basically trying to get something for nothing. Never mind that these gurus just gave their best X minutes on a stage presenting the very knowledge being sought after. Never mind that these noobs didn’t even bother doing some research beforehand (not to mention that they didn’t even bother purchasing the guru’s product)…

You see, we all should learn to stop feeling so entitled. Don’t think “oh, the guru’s already making millions of dollars, he/she SHOULD help me now…”

Balooney. The gurus don’t owe you jack.

Want to know how to get their attention? Offer something of value to them. Ask them how you can help THEM for a change. Give them access to your list for example; promote them on your humble site/list; anything… SOMETHING. At the very least acknowledge that it is only out of their kindness that they are helping you.

Take Fernando and myself for example. It is only through adding value back to Mike Dillard and Tim Erway and doing our best to offer whatever help we can did they take note of us. It was only after we studied their system religiously and sucked in all their teachings did we start separating ourselves from the crowd.

So ask yourself this when you are speaking to gurus – what are YOU doing for THEM?

Lesson #5: Take pictures with the gurus and send it to them so they’ll remember you.

Okay… this is almost cheating but it works. Like they say, a picture is worth a thousand words. Be bold and be different… ask a guru for a picture after chatting with them for a bit. Tell them you’ll send them the picture when you get home and do it! After all, who doesn’t like seeing a picture of themselves in their inbox?

Not only will they get a lovely picture of their own face in their inbox, they’ll also get a picture of you and this will help them remember you… This makes it easier getting in touch with them for any other endeavors (see #3 and #4).

Lastly, let your list know! “Hey, look at me! I was at *blankity blank* and met *blankity blank*.” This shows you are active in the field and are constantly learning new things from other gurus.

One last note… do give the guru credit by letting people know who he/she is and linking to his/her site.

And there you have it folks. Next time you get a chance to go to a top caliber seminar… DO IT! You never know what sort of information, ideas, and contacts you can get out of it (odds are, you’ll get TONS)!

Special thanks go out again to Brock and Buck – thanks for creating such an awesome environment and inviting me to the event.

Last week, I had the opportunity to attend a 3-day traffic generation hosted by Brock Felt and Buck Rizvi in Orlando, Florida dubbed “The Secret Society of Traffic Conversion”.

Man, what a trip!

Brock Felt and Yours Truly at “The Secret Society of Traffic Conversion”

There was a ton of good marketing information and strategies. Even though I already knew much of the information presented, from years of study, implementation, and instruction for our customers, I still had a mind blowing time.

There are always golden nuggets of information around every corner, no matter how much you know.

My philosophy is this, as long as you can walk away with at least ONE solid idea, strategy, know-how, piece of information, etc. it was worth it. In my case, I came away from the seminar loaded with tons of ideas so it was definitely worth it. (Attraction Marketing Formula is about to get a major revamp, be on the lookout )

The standout speakers at the convention were hands-down Carlos and Lupe Garcia. The information they presented was astounding. If you don’t know who Carlos and Lupe are, they went from high school dropouts to making millions of dollars online while driving literally 5.8 BILLION visitors to their site over the span of a few months…

Yes, that wasn’t a typo, that was a ‘B’ you saw before ‘illion’.

Another speaker I was very excited to learn from was Michael Cage – the “King of Teleseminar”. He presented some powerful information and tactics using teleseminars to create interest in and generate revenue for your business.

His presentation was so compelling, I even shelled out $2K for one of his programs and I can’t wait to dig into it.

Don’t worry, for those of you who are customers of the Attraction Marketing Formula, I’ll be breaking down some of the strategies I learned in our exclusive “customers only” bonus tele-clinics and webinars. Heck, Michael and several other gurus were even kind enough to make themselves available for exclusive interviews, which we’ll happily invite our customers to listen in!

There was a loot of other speakers as well, which I gathered a ton of lessons and information from.

Our hosts, Brock and Buck gave each speaker ample time to speak, (3-4 hours), so the speakers really tore it up!

The thing that really stuck out for me at this event was the atmosphere. Brock and Buck made sure that while the event was loaded with top-notch presenters, it was also a very friendly environment where it was easy to network with others. I got to rub shoulders and chit-chat with top marketing gurus and other marketers in the crowd and ask lots of questions.

Buck Rizvi and Yours Truly at The Secret Society of Traffic Conversion

While I learned some of those “golden nuggets” of marketing information, the true piece of information I want to share with really has nothing to do with those marketing tips. It has to do with how you network and create powerful alliances and contacts. I came up with 5 tips to help you. Let me share with you the first one:

Lesson #1: You can create powerful contacts.

You are in a place where you are surrounded by dozens if not hundreds or thousands of other marketers. You are also in the presence of a handful or dozens of marketing gurus who found a way to get them to where you’d like to be… You are surrounded by potential leads, prospects, customers, JV partners, affiliates, and like-minded individuals.

What do you do? Do you a) hide in your seat and hope nobody sees you or b) do you bust out your people and marketing skills and create some contacts?

I opted for option b and so should you.

A lot of these seminars are setup such that you get several mini-breaks and a few long breaks. These provide excellent chances for you to mingle with others in the audience. You should adopt an “abundance” mindset and see each of them not as competitors but as potential partners.

Go talk to others. Find out what they are doing. Find out how you can help them and how they, in return, may be able to help you. Leverage the quality of people that seminars attract. You’d be surprised by how many contacts you can create this way and how fruitful this can be for you and your business.

So next time you plan on going to a seminar be sure to first hone your people skills and be positive and energetic. People will be attracted to you like no others.

And it helps when you apply principle #2 which I will share with you next time. So stay tuned until next time when I share with you 4 more powerful networking tips!

To Affinity and Beyond,

Raymond Fong

I got this question today and I think it will help a few of you:

“After banging my head against a wall for the past two years doing it the way my upline has told me, how can things possibly work this way?”

Hi ,

I got your question and I felt your pain so I wanted to address it.

It’s not your fault or your upline’s fault.  It’s just the way it is.

The internet has transformed this industry faster than most MLM
leaders can keep up with.

They built their businesses one way and it worked.  That way
is no longer viable, but it’s also very hard for any MLM leader
to admit that their way is no longer a good way and give up
their position of leadership and try things a different way.

It’s threating for an MLM leader to admit that they have to
start from square one and learn a different way.

It’s time for you to become a leader all of your own and learn
what works today, not follow someone else who has a method
which worked yesterday.

Leadership is about paving a new way for your team, not following
someone because you are afraid of leading.  Have faith in
knowing that what you decide to do will work.

All the Best,

Ferny Ceballos

Your mind is equally powerful in both the positive and the negative sense. How you choose to calibrate your mind and harness this power is up to you.This past weekend, I was faced with that choice… for all of 26.2 miles and for 4 hours and 42 minutes.

I ran the OC marathon last Sunday – it was my first one ever! Prior to this event, the longest I ran was 13 miles back in high school when I was 45 pounds lighter… I’ve been wanting to do a marathon since 1999 but just never got around to it.

Things kept popping up and I just kept finding excuses to NOT do it.

Well, several months ago I decided enough was enough. I wasn’t getting any younger so I signed up for the race and that was that. Months later, there I was at the starting line. I felt well rested because as part of my umm… “marathon training”, I tapered for the seven months leading up to the event.

…

In a sense this is much like how many of us start our businesses. Oftentimes we find ourselves taking that huge leap of faith and saying “no more excuses” and venture off on our own. The only thing is… many of us have never owned a business before and have absolutely no idea what to expect and how to run one.

No worries, you start off cruising, learning as you go, and letting your “passion” drive you. Much like running a marathon, you pace yourself and just soak up the venue and enjoying the scenery.

You sip the water that you wisely chose to take with you and chomp down on some “power gel”.

But what happens when you hit “the wall” at mile marker 20 when your muscles take turns cramping up; when you are afraid to stretch out because you might pull something; when your knees feel like they are going to explode; and when keeping your eyes open make you “tired”?

Do you take your eye off the prize and start thinking about the pain you are in? Do you let your fatigue get to your head and give up? Or do you power on ahead knowing that these hindrances are nothing compared to the prize that lies ahead.

Much akin to running a marathon, you will run into difficult times when running a business. There will be challenges that lie in your path to whatever it is that you seek as an entrepreneur. It is not the wisest, smartest, savviest, nor educated of us that become successful – it is oftentimes the most stubborn and yet passionate of us that prevails.

For me, crossing the finish line at the end of the 26.2 mile journey felt incredible. It made every painful step I took worth it. It gave me such a huge sense of accomplishment I wanted to pass out (or maybe that was just because I was so doggone tired, but you get the idea =] )

The victory wasn’t so much that I finished a marathon; it was that I followed through with my promise to myself to run a marathon and that in the face of hardship, I prevailed.

So I ask you, in times of fear and tribulation; in times of challenges and hardship; how are you harnessing the power of your mind?

Do you use it for good or for bad? Do you use that power to build yourself up or tear yourself down? For your sake and your business’s sake, I hope you are building yourself up.

I leave you with one of my favorite quotes:

“Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat.”

– Theodore Roosevelt

Why Being Extraordinary Hurts and What To Do About It

“One who conquers others is strong;
One who conquers oneself is mighty.”
Lao-Tzu, 6th Century B.C.

Some of you may have thought my last article was a little in your face, where I’m basically telling you to suck it up and learn whatever you need to learn to succeed.

Along the same lines, this may rub many of you the wrong way, but it’s important that you understand exactly why you may be resistant to trying new ways to market and promote your business. Why you may be resistant to learning a new technology. Why you may be resistant to even read this article.

I was going to sugarcoat this a little bit, but I then thought that maybe hitting you over the head with this might prove to be more effective. Even at the risk of having you unsubscribe for the very reasons I’m about to outline for you.

So here it is:

You are basically not designed to be anything other than ordinary, which means you are designed for one thing and one thing only — to survive and multiply.

Benjamin Franklin once said, “The average American male dies at 25 and is buried at 65.“

All t his seems to fly in the face of most self-help and success books out there which tell you that you are designed and destined for greatness. But if you listen hard enough, you’ll see that nothing here goes against what they teach.

I’m just drawing important distinctions all the other fluffy Law of Attraction gurus won’t give you for fear of losing out on the ‘lazy’ sales.

Why We Live Among the Ordinary

When you look at most people around in this world, you’ll notice that there is a hierarchy. The few control the masses and the masses allow themselves to be controlled by circumstance. This is the first piece of imperical data, which should catch your attention.

Through the course of human history, whenever anyone has attempted and succeeded in having a life of significance and impacting others, it came at a heavy price.

Martin Luther King, Jr. gave up much of his personal freedom — was thrown in jail many times, worked tirelessly against incredible odds, risked his life and ultimately gave his life to inspire our country to become a more perfect nation. All this against the advice of even other African-American activist. And most definitely despite his own fears, doubts and survival instincts.

Pat Tillman left million dollars and an NFL career to serve his country in Afghanistan and ultimately give his life for a cause he believed in. He gave up comfort, a lavish lifestyle and most probably was confronted with a surge of fear at many points before and after his decision.

Ghandi invented and manifested the real possibility of having a non-violent revolution and liberate India from the British. He gave his life for this cause as well. Even when faced with opposition from fellow countrymen he persisted. He fasted to end violence among Muslims and Hindus — a fast which nearly killed him.

Tiger Woods has practiced the game of golf since he was 3 years old and continues to practice with vigor. He even at one point changed his swing from what was natural to him and proven to be successful. He faced much criticism by “golf experts” and critics, because they thought he was throwing away a “sure thing”. This transition cost him a few wins, but ultimately led to even greater success than what he had before as he mastered his new style.

Fighting Against Our Biology

In whatever industry, point in history or country, you will find a minority of people who have managed to set themselves apart from others. Privately, you may know extraordinary individuals who have overcome both physical and exterior obstacles to accomplish extraordinary things.

In my martial arts school, I get to witness the progress of someone starting at white belt and seeing how they manage to “re-wire” themselves to perform extraordinary feats of human agility, which they weren’t able to do when they started.

Even if they had been taught how to do a jumping spin kick on Day 1, their biology at that point in time would not have allowed them to do it. But over the course of many months training, that impossibility becomes possible.

Not too long ago, I shared this discovery about my own biology to my teacher, Chief Master Taejoon Lee. I said to him,

“You know, sir. I’ve come to discover that anytime we try to do something that is positive or for self-betterment, we hit walls regardless of whether there are any exterior forces keeping us from succeeding. We are fighting against our own biology — our fears, our thoughts, our physical state, our lazyness, etc.“

He replied,

“That’s right. That’s why I have to teach someone how to do a simple front kick 300 times over the course of their training. Their bodies aren’t designed to do it correctly. Doing it the right way hurts, it’s taxing, it requires certain physical properties they dont’ have yet. But they will only acquire those properties if they work towards doing it correctly through practice. If they practice doing it wrong, then they will always do it wrong.“

I reflected on Master Lee’s words and did a deep self inquiry as to why I am the way I am. What I found was scary… Not so much for myself, but for the world. All of a sudden The Matrix became real!

We operate very much like machines — biological machines programmed to whine, complain, blame, make up excuses, lie, cheat, seek pleasure, avoid pain and then use reason to keep ourselves from taking responsibility for our actions and the crappy state of our lives, businesses, family life or anything else we experience.

We are perfectly designed to be bland and ordinary and then create a story as to why we are that way. We tell ourselves that we have strengths and weaknesses and that we are limited as to what we can do because of this.

Hitting the Glass Ceiling in Life

We hit a class ceiling in life called our biology. Whenever we do what is easy, we are moving according to our biology — our design. Whenever we do what is hard, new and out of our comfort zone, we are engaging in battle with our biology.

Many will roam through life searching for meaning from God or other deity as to why we have the life we have. We seek meaning, because we want someone — in this case someone divine — to give us an excuse for not taking responsibility for the state of our lives. Hoping there is good reason to remain unsatisfied and mediocre.

Simply put, there is no meaning to life other than what we assign to it. What we create for it.

The Anti-dote for Mediocrity

By now, I’ve probably bummed you out and maybe even pissed you off. You are thinking, “if we are all designed to live ordinary crappy lives, what is the difference between the ordinary and extraordinary?”

Simple, the difference are the CHOICES we make. When faced with difficult circumstances, extraordinary people make choices based on what they want for themselves and their lives and not what is easy.

The one freedom we have been given to overcome our design are our choices — as human beings we are the only animal on the planet with choices. We can choose to simply survive (which is relatively easy) or we can choose a life of significance.

In the face of our circumstance…

In the face of our doubts…

In the face of our fears…

In the face of what seems logical…

Choice, nullifies everything and gives us complete freedom to do and be whatever we want to be.

“Ferny, No Offense… But What the Heck Does This Have to Do with Marketing?”

Ha ha ha… glad you asked.

Recently many of you have been asking questions, which included phrases like:

And these are very good questions and there are good answers to all of these. But I also want to make people aware of the fact that even though Attraction Marketing is more leveraged, much easier and more powerful than any other form of marketing — it still requires that you become a professional.

As a professional you are asked to become a serious student of the game. You have to be willing to fail. You have to be willing to acquire new skills. You have to be disciplined in making sure you follow through with everything you set out to do. You have to be willing to do WHATEVER IT TAKES to be successful.

Your mindset will require some shifting as well. Instead asking “what’s the easiest way to do this?“, you should be asking “what’s the most effective (powerful) way to do this?“

All this will require you to make choices, instead of rationalizing through your circumstance and finding a convenient path. Dare to shoot for the impossible and the results will amaze you.

With choice, you now have the ability to tap into something within your design which is truly unlimited and extraordinary - your potential.

Your Choice - An Extraordinary Fully Used Up Life or Die with a Full Tank of Potential?

My Magic Slot Machine™

Your Biology is Going to Love This!

With that being said, it is Raymond and I’s committment to provide you all the resources and education possible to make the right choices easier for you to make. In fact, you’re going to realize that the power of online marketing and attraction marketing is a choice that falls under the “no brainer” category.

Raymond and I are currently working on something for you, which will basically eliminate all excuses you may have as it relates to marketing online. That’s right we are going to take your biological design completely out of the decision making process.

The negative voice in your head will literally be drowned out by the possibilities.

What we will be unveiling to you in the next couple of weeks I’ve dubbed “My Magic Slot Machine™”. The “My” is really YOU. This will be YOUR Magic Slot Machine.

We’ll literally be handing you our complete marketing system, to be personalized for your business, product, business opportunity or anything else you wish to promote. And this is not some bogus lead generation affiliate system where you build the guru’s list for some petty commissions.

This will be completely operated and owned by you — you’ll be free to write and promote whatever you want independent of us, yet we’ll have already put everything together for you.

Now that’s what I call a “no brainer”. Stay tuned. More details to come soon!

Screw Your Biology and Let’s Make Things Happen ,