How To Turn Mistakes Into Profits …

“If we got you a life vest, will you get in the water?”
- Milo to Ferny at Lake Austin         

Whew! What a week!?!

Ray and I got back on Tuesday, exhausted from an awesome weekend in Austin, TX. for the Traffic Formula LIVE workshop. It was so great to be in the same room with 100 of the most dedicated network marketers I’ve ever had the pleasure of meeting.

MS TEAM: Mike Dillard, Justin Christianson, Ray Fong, Tim Erway, Ferny Ceballos, Craig Allen

It was even more gratifying hearing their positive responses, watching the the dozens of video testimonials they left us, sharing a few margaritas with them, taking pictures, signing autographs and having them walk out of that weekend with a completed lead generation system for their business.

When we said “hands-on”, we meant it!

But as great as the weekend was, not everything went according to plan (nothing every does!) and there were things that happened, which provided us with some very valuable “lessons learned”.

Ray, Ferny & Mike talking about Email Marketing

Oddly enough, one of the lessons we gave during the workshop was on “mistakes” and how to handle them when their occur in your email marketing.

So I’m going to give you that lesson and expand on it a little, based on our experiences during that weekend… which includes my Lake Travis WetBike incident…

Traffic Formula LIVE Exclusive - Lessons Learned

As you start growing your business, something is going to go wrong at some point and maybe make some silly mistakes. We are all human right?.

You’re going to:

• Forget to insert a link into your email
• Your formatting may get screwed up
• You may forget to activate your autoresponder
• You may accidentally mis-name the URL of a webpage which you gave out to thousands of people
• etc, etc.

Murphy’s law says that whatever can go wrong, will go wrong, so there are endless possibilities for mistakes and while you should always do your best to prevent them, if they do happen you can turn them to your advantage.

But first, you must acknowledge the mistake, correct it and make up for it by creating a lesson out of it or having some fun.

In the martial arts, soft-styles like Judo, Jiu-Jitsu, and Aikido are based on a system of techniques designed to use the momentum and aggression of your opponents to your advantage — in other words, using the situation to help you meet your objectives, instead of forcing things.

The same with life. “Jiu-Jitsu” your way through life - go with the flow and turn negatives into positives.

Or as Bruce Lee would say, “Be like whaataah”.

It’s much easier and more effective than resisting everything that doesn’t turn out the way you want it to.

Ok, so here are a few situations and how to make them better, starting with something that happened recently…

Oops #1 - “Where’s My Bootcamp?”

You may be one of the folks on this list who opted into the Attraction Marketing 10-Day Bootcamp, but never received what was promised…

Well, as I was auditing our autoresponder service yesterday, I noticed that our autoresponder sequence had been turned off in our icontact.com back-office. As a result, no new AMF bootcampers received their 10-day bootcamp. (Mistake acknowledged.)

Both Ray and I were mortified and immediately corrected the issue. (Mistake corrected.)

Now, here’s some advice for you to make sure this doesn’t happen to you:

• Subscribe to your own newsletters periodically to make sure your system is functioning the way it should.
• If you notice a dip in sales or inquiries from your subscribers, make sure people are getting your emails.
• If you are using iContact.com as your autoresponder, know that everytime you add a new email to your sequence, it’s going to pause your autoresponder and you’re going to need to re-enable it in the IContact.com back-office.

Moving on…

Oops #2 - China Outlawed Formatting

A few days ago, Ray had written up some awesome content and had sent it via email while he was traveling in China. Well, something weird happened in that when he hit the send button, it arrived in everyone’s inbox as a big glob of text, which was impossible to read.

Well, a couple of days later he wrote another piece on ‘beating up Chinese peddlers’, and I decided to have some fun with it.

So when I sent it the AMF list, I made up a story about the Chinese government having outlawed formatting, which is why the last message came out messed up and I had taken it upon myself to send the current one from AMERICA!

Along with the fact that it was about Ray punching a Chinese peddler, the message went over really well and even got a laughing response from Mike Dillard. (Yes, he does read our emails!)

Oops #3 - The WetBike Incident

Finally, you are really going to enjoy this one. It has nothing to do with marketing, but it is about me coming very close to being eaten up by the propeller of a large house boat.

After the event, the Magnetic Sponsoring team and a few friends went out on a day trip to Lake Travis and rented a house boat. We rode along the lake, then the house boat anchored and it was time for everyone to swim…. everyone except me that is.

You see, I’m not a very good swimmer at all and I haven’t been in a pool for about 4 years, so I probably wouldn’t do too well with my limited experience.

Well, after watching everyone else go down a water slide into Lake Travis I became a little envious and Mike’s friend, Milo, came up with the idea of putting a life jacket on me and having me jump in.

Seemed like a great idea and I agreed.

So we got the life jacket, I strapped it on and down I went on the water slide and into Lake Travis. It seemed to have worked great and I got to “swim” around and even took this cool picture of me and Ray in the water:

Well, you can say I got comfortable in the water pretty quickly and one of the other activities which was going on around us was the use of a Wet Bike by the Magnetic Sponsoring crew.

So when the opportunity presented itself, I hopped on the bike with someone else and off we went, racing around the lake at about 50 mph for about 20 minutes…. it was hella fun!

But then…. tragedy struck! Kinda…

We tipped over after hitting the wake of our own houseboat and into the water we went. The bike was upside down as well and we did manage to turn the bike over and the other person with me was able to get back on the Wet-Bike, but unfortanately I was not able to pull myself up.

Being stuck in the water quickly turned into a rescue operation, where I was being towed back to the boat by hanging on to the back of the WetBike.

As the boat and WetBike came closer together, I soon realized that I was in between the BIG house boat and the WetBike and my head was going to be crushed in between them.

As the boat and WetBike collided, I pushed myself under water, watched the two vessels bounce off each other, while I sucked in some tasty lake water. I came up after a few long seconds, coughed up some water and slowly pulled myself along the side of the boat.

I want to take this opportunity to thank Ray and Mike Dillard for pulling me out of the water and handing me a cold beer to calm my nerves.

Now what’s the moral of the story?

If you go swimming and riding on a JetBike out on a Lake, make sure you go with friends who have a vested financial interest in keeping you alive.

Mike even offered to buy me swimming lessons. (BTW Mike, when do they start?)

Anyway, going back to the whole ‘mistakes’ thing… know that whatever you do, it’s better to do something and learn from your mistakes, than to wait for everything to be perfect and never do it at all.

And for the record, I have no regrets about getting in the water. It was hella fun and I have some awesome friends looking out for me!

Oddly enough, in the Attraction Marketing Formula course, there’s an awesome chapter on how we turned our Martial Arts Master into a YouTube celebrity and got him over 500,000 video views in less than a year.

The exposure from the video marketing has transformed his business, but one of the most valuable parts of that chapter is what we would have done differently to have maximized our results — our lessons learned.

Learning from the mistakes of your mentors and leaders is some of the most valuable information you can gain and also spares you the grief, time and money of going through it yourself.

Then you can pass on that experience to others. The more you do and learn, the more wisdom you can offer others and the more people you will attract to your business.

To Falling Forward,

Ferny Ceballos

When Everyone Else Is Focused on Opportunity Leads, Learn How To Sneak In Under the Radar and Generate Rabid Customer Leads

Egotist, n.:
A person of low taste, more interested in himself than me.
– Ambrose Bierce, “The Devil’s Dictionary”

About a year and a half ago, Raymond and I sat in front of our Martial Arts Master (a Yellow Belt and White Belt, respectively) in his office and offered to build a funded proposal for his martial arts school for FREE.

Why?

Because we wanted to test what we had learned from Mike Dillard with a “REAL Business” and see if these techniques would work.

So after a few conversations, Master Lee agreed to this experiment and so began our internet marketing consulting careers.

The result of it I think you are already familiar with — Master Lee’s recruitment sky rocketed, he became a media mogul on YouTube (search for “Hwa Rang Do”) and the “experiment” has evolved into a business partnership with one of the world’s top martial artists.

Something important we learned out of the funded proposal “experiment” for Hwa Rang Do, was how to actually market products and services, instead of just a business opportunity like we are taught in the MLM world.

Who is Susan and Why Does She Want to Talk to Me?

I didn’t quite realize how valuable this experience for us had been until a woman named Susan sent me an email yesterday and asked to speak to me.

You see, Susan purchased tickets for our MLM Traffic Formula LIVE in Austin, TX next month.

She had some questions about the focus of the system she wants to create next month at the event, and she wanted to do some prep work before the event. She politely requested to have a brief conversation with me, because she was serious about making the most out of that weekend.

So I agreed to speak with her and scheduled a time to talk.

Trouble Recruiting for an Old MLM…

She called and told me that she wanted to create a product-based lead system for her Herbalife Business. She said she had trouble recruiting people into Herbalife, because it’s such a well recognized brand and people immediately make assumptions before she has an opportunity to present her business opportunity properly.

Therefore, she very wisely has chosen to lead with her products.

The reason this is a good idea is because most people generally want to believe that they know something about what you are talking about.

If they have any previous experience or knowledge of what you are presenting to them (no matter how inaccurate), they immediately draw from those experiences and make decisions based on that, NOT what you presented to them, (i.e. their listening is off.)

So leading with your opportunity when you are involved in older companies like Amway, Herbalife, USANA, NuSkin, etc is usually not the best approach.

Leading with Your Products

Aside from stability, the big benefit that these big MLM companies offer is that they are constantly producing new products for their distributors to sell.

So while the opportunity brand may be old and stale, you can still lead with a novel new breakthrough product.

In speaking to Susan, I suggested that she focus on one great product, with a nice profit margin and which can produce immediate effects for her customers. She immediately knew what product that would be.

I then advised her to come up with the top benefits of this product — what pain does it relieve? what problem does it solve? what immediate results can people expect? What kind of person would need this product?

She would then use this information to craft her capture page at the workshop.

Writing Newsletters that Sell Product

Next I asked her if she was knowledgable about health and wellness and if she would feel comfortable writing about it? She said yes, she was.

So I suggested she write a few newsletters providing free and valuable information on health and wellness.

But what I suggested she write her first few newsletters on was on how to solve or provide the benefits of her lead product, without them needing to buy the product.

“Huh?”

This might seem a bit counterintuitive, but that is exactly what I told her to do.

I explained that her email newsletters and lead system need to stand alone as valuable content and information. If you do this you’ll accomplish three things:

When you deliver on your promises and blow people away with the value you have provided them, you become their new best friend and they will be more open than ever to any product recommendations you will make.

So the newsletter format I advised her to use for all her emails is as follows:

Some MLM companies may prohibit you from having sales copy or links on any website or email promoting a product (especially a nutritional product), so in that case, you may want to skip #2 and make product recommendations part of your personal health consultation.

The important thing to remember here is that your goal is to become an authority/expert first! Avoid the temptation to pitch your product right off the bat.

Ideally, what you want to do is create a business relationship with them even before they’ve purchased any of your MLM products. This could be some kind of info product or affiliate promotion.

If someone is willing to give you money for advice, then they will definitely be willing to give you money for a product you recommend, which can potentially solve their problems.

I expect big things out of Susan and I want the same for you.

Ferny & Ray

Someday, the things I say are going to get me in some real trouble like it almost did a couple of days ago…

As you know, I was pretty over-the-top after I heard that Mike Dillard was doing a 3-night training call series on copywriting.

The reason I was ticked was because I thought he was done.

I thought Mike had taught and said everything there was to teach about network marketing. He was suppose to go on a back-packing trip and never come back!

As you can see, one would assume it was over. One would assume that he’s taught me everything I need to know to conquer the MLM world. And that’s exactly what Raymond and I were in the process of doing.

But there was something missing…

He left out one little thing, which basically makes everything I mentioned above obsolete — as stupid as it sounds, the skill he’d been withholding was his ability to persuade, seduce, sponsor and sell using only his written words - selfishly keeping it to himself.

So of course when I received a “but wait, there’s more!” message from Mike, I was ready punch a hole in the wall.

And in all honesty, it’s normal for YOU to be skeptical and angry and blame the “guru” for sucking you of your hard earned money, and leaving you to alone to sink or swim after you invested in his (her) latest course.

I Would Actually Bad-Mouth Mike, Behind his Back

I’m not proud of it, but I’ve done it. In fact, I use to talk crap over a cold one with my business partners, frustrated because things weren’t going the way I wanted them to… blaming him and the “other gurus” for “leaving something out”.

In the meantime, every sales letter he sent out sucked me in like a hoover. Oh, the irony.

Nevermind the fact that I was completely avoiding responsibility for my own actions (or lack there of). Nevermind the fact that I had seen other people take the same information and soar with it.

I was full of it!

I finally decided to take massive action and we’ve been working on some awesome ventures with Master Taejoon Lee of Hwa Rang Do, doing quite a bit of affiliate marketing, mentoring and transforming my MLM organization and of course, introducing the world to the Attraction Marketing Formula, (not to mention many, many, many failures in between).

But no matter my success and experience, I will always look at the next offer with great skepticism, much like you will. It’s normal to ask, “do I really need this new course?” “Do I really need to give this millionaire any more of my money?”

So of course, when you let that little negative voice in your head lead the way, you tend to do some pretty silly things. But sometimes it can be fun, so I let “It” lead this time and write the email for me. “It” blasted a few harsh words and I went along for the ride.

But there was just one small problem…

Mike Dillard is on my email list and sent me a reply that very same morning!

Holy Cow! I thought he was going to throw a couple thousand bucks to some desperate MLM’ers and have me whacked for saying that I wanted to “beat him senseless”.

But it turns out, Mike wasn’t mad at all. He was actually very cool and appreciative that I had supported him for as long as I had — as a customer, as an affiliate, and as a student…

So now that I’m composed, squared things away with Mike, and “It” (the voice in my head) is in check, I want to be straight with you…

You DON’T Need to Mike’s Copywriting Tele-clinic

D-d-d-d-d-d-did I stutter?!? You heard (read) me right.

Actually, you don’t even need to be on this list; you don’t need the Attraction Marketing Formula course; you don’t even need to be marketing online.

Instead of trying to filter through all the online noise, just go back to your simple life of buying and callings leads; sponsor a couple of people out of those that you call; make a few bucks at sign up, then watch them quit 3 months later. No biggie. You still made a few bucks. ::shrugs::

Admit it, you were much happier before you knew there was a better way to market, because you didn’t have to learn anything new. So if you wish to return to that simple life, then close this browser window and go to your email inbox and unsubscribe from every marketing newsletter you are on, including this one.

Thanks for giving us a try. Don’t let the browser hit you on the way out!

Or Get on the Copywriting Call for FREE

If you’re still reading and battling that voice inside your head and afraid the spouse is going to kill you for spending one more red cent on “your silly little MLM business”, I have some good news for you.

You can actually get on his 3-part Copywriting Tele-clinic for FREE — there’s two ways actually.

One is to simply ask for your money back, if you are not happy with the content. Mike has promised to still give you mp3 recordings of the calls even after the refund. That’s $297 in value that he’s risking! (Borders on stupidity, if you ask me.)

The second way, I’ll let Mike explain here.

“But Wait There’s More” (I always wanted to say that.)

For anyone, who reserves their seat on the call, Raymond and I will send you a Free 60-minute DVD valued at $97, which walks you through the complete marketing blueprint Mike Dillard taught us and which we have successfully implemented in and outside of MLM.

This includes:

So you see? It’s a no brainer. Worst case is that you get $394 in value for NOTHING.

I think you get the picture. Time to take action and reserve your seat, click here .

To YOUR Success,

What Copywriting and Passive Selling Has To Do With My Desire to Beat Up Mike Dillard

“The most powerful word in the English language is ‘YOU’.
The 2nd most powerful is a 4-letter word, starts with ‘F’ and ends with… nevermind…”
- Anonymous

At this point, I’m pretty fed up and there’s nothing I can do about it. At least not legally…

Look, the fact of the matter is that just about everything that is fundamental about marketing I have learned from one person. Everything I’ve learned to be essential to your network marketing and online marketing business, I learned from a multi-millionaire named Mike Dillard.

Back in 2006 when I first started learning about internet marketing, there were many times when I wanted to walk over to Mike’s house and beat him senseless with his own rolled up Magnetic Sponsoring course .*

Why you ask?

Because every time he released a new product, I couldn’t help myself and I had to buy it. Sometimes it didn’t even matter if I had the money. I pulled out Mr. Visa and got whatever he was offering. He’s pissed me off more times than I can remember.

But you see, as I grew to know Mike and his marketing philosophy, I also came to learn two things about him:

1. He offered and incredible amount of value in every single one of his products. And short of what I do for AMF, he offers more than I’ve ever seen done online.
2. As much as I hate to admit it, he’s one of the best damn copywriters I’ve ever seen and has gotten me to buy every time he’s sent out a sales letter. Damn You, Mike! ::Shaking Fists in Air::

Which brings me to why I’m writing this.

For the first time ever, Mike and his newly minted head copywriter, Ben Settle will be having a 3-part Tele-clinic to teach you the most important skill you will need in marketing and promoting your business online — copywriting!

Yeah, I know. It may not sound as sexy as SEO, but trust me it’s far more valuable. I’ve learned this the hard way…

I don’t care if you ever buy another marketing course ever again, (including mine), if you want to get over that hump into profitability, grow a massive sales organization and sell tons of product, you better make it to this call:

To register, go here: Home Business Copywriting Course

What this is really about is your commitment to success. You can either take the freebies I’m pointing you to below and wonder what you’re missing or trust that this conference call has the passive selling answers you’ve been looking for.

Like I said, Mike’s copywriting has managed to siphon money from my bank account virtually on demand… and I’m a marketer! And he’s doing it again — the bastard!

But how I feel is irrelevant…

How’d YOU like to be able to do that to customers and prospects for your business? That is the essence of attraction marketing and is available to you at a bargain, which is why I can’t resist but grab my seat also. Register Today before all the seats are gone.

If you want to learn about Ben Settle, cruise on over to his blog. He’s offering tons of FREE audios on copywriting.

To YOUR Success,

Back in June, Mike Dillard held a closed door private seminar for just 20 people at his home in Austin, TX.

During this 3 day seminar, Mike revealed absolutely everything he knows about internet marketing and creating a replicated MLM marketing system, which can work for any MLM leader or company.

At that seminar were MLM company owners and leaders such as Jay Kubassek, Brady Paulson, and Justin Christianson.

Unfortunately, I was not able to attend that seminar because it was the weekend of my birthday and family came first that weekend.

Fast forward 4 months and now Mike Dillard has launched his Magnetic Sponsoring Online Community and will soon be launching the NEW Magnetic Sponsoring 3.0 affiliate system, which will be personalized for the affiliate.

Shortly after his launch, Mike announced that he was accepting applications to get advanced copies of the recordings of MLM System Formula and he would only pick 15 people.

I have the privilege to announce that my application was accepted and I will be receiving advanced copies of these recordings.

I look forward to sharing insights and teachings from this knowledge to ALL Attraction Marketing Formula subscribers. To get on my list and benefit from this teaching, register for your FREE Attraction Marketing Bootcamp Newsletter.

My Marketing Story

I started looking at Mike’s work back on June of 2006. I stumbled upon his newsletter and purchased his life transforming Magnetic Sponsoring book.

Shortly there after I purchased MLM Traffic Formula, which opened my eyes to a whole new world of prospecting, marketing and wealth creation.

We’ve since applied the teachings of MLM Traffic Formula and dozens of other courses, seminars and our own creativity to create the Attraction Marketing Formula. This system is designed to serve all business opportunity seekers and business professionals. It has been tested in the Martial Arts Industry in partnership with the West Coast Hwa Rang Do Headquarters and the World Hwa Rang Do Association.

The success with Hwa Rang Do essentially proved that these marketings strategies were not just for MLM — they worked for all businesses, regardless of product or service.

My partner Raymond and I are now private marketing instructors for Hwa Rang Do Blacksashes, whom are owners of their respective Hwa Rang Do branches across the country and the globe.

However, our roots have always been with the network marketing industry, so we’ve come back with avengence! But we aren’t limiting ourselves to network marketing. Anyone wishing to apply online direct response marketing principles to their existing small or home based business is encouraged to register.

What You Will Learn

Thus far, the Attraction Marketing Formula instructs in over 10 Traffic Methods, including AdWords, SEO, eBay, Craiglist, Ezines, Articles, Blogs, Press Releases, Video, Viral Marketing & Direct Mail. We also instruct in copywriting for capture pages, sales pages and email newsletters.

The course officially launched on Nov. 1st 2007 to a private list owned by the author and is now open to the public.

If you’d like to be an affiliate, please contact fceballos@sollabec.com.

Accepted affiliates will be awarded front-end commissions as well as ALL back-end commissions for their leads, so it’s a very lucrative opportunity for the right affiliate with residual income potential.

To Our Collective Success,

Ferny Ceballos

The Low-Tech, Low-Cost Internet Start-Up

How To Setup a Website & Start Capturing Leads and Customers Even If You Are a Complete Computer Dunce

Question from an AMF Subscriber:
“Do you have to be internet savvy to put this system into use
and to develop a web site to capture leads?”
-Pat

This is a common, yet very daunting challenge many beginning internet marketers have. Thank you, Pat for reminding me to address this.

I’m no stranger to the fear technology strikes in the people.

Back in 1998 when I was headed to Boston to begin my education in Electrical Engineering and Computer Science at MIT, I had no idea what I was getting myself into. I had never owned a computer in my life and very rarely used one.

My experience with computers prior to that was playing the Oregon Trail video game in elementary school and using my sister’s Brother™ word-processor to type up my reports.

I felt like I was the only person at MIT who never owned a computer, nor knew how to use one. And I was going to enter the most challenging Computer Science curriculum in the world?!?! What the *flip* was I thinking?!?!

How’d you like to pay $36,000 per year to get slaughtered?!?

Computer Programming on Crack!

During my second semester I took 6.001 - Introduction to Computation Structures (Programming On Crack!) and I was lost. My roommate Eric had been working with computers and electronics his whole life, so I naturally clinged to his leg and begged him to help me survive my freshman year.

I bought him beer, food and promised to keep my mariachi music off when he was in the room, if he would only help me.

For the next 6 weeks, I had no idea what I was doing — I was completely lost. Eric basically held my hand for those first few weeks and essentially narrated my programming assignments to me. (He told me what to type and I typed it.)

Facing My Technical Fears

Then one day and decided to confront the computer myself and take my training wheels (my friend) off. I pushed the ON button on Eric’s computer, (I didn’t own one). Logged onto the school network. Downloaded my assignment and read the instructions.

Whew! I was drained. Just that, was enough to rattle my nerves. But I stuck to my guns and started typing. About 30 minutes into my assignment I heard a “click” go off in my head…
…And Miracles Began to Happen !

Eric walked into the room with me typing away at the computer and writing code and he said, “Hey! You’re doing your homework!” I replied with a big grin on my face, “Yes, I am. Need any help with the assignment?”

I played catch up for the rest of the semester (I was 6 weeks behind) and I managed to scrape by with a C minus in the class. But it was the hardest earned C minus of my life! This experience taught me a lot about overcoming your fears, especially when it comes to technology.

I’ve had a lot of people whine about their belief that they weren’t born to work with computers. (As if anyone was.) Excuse after excuse after excuse. But what they are really saying is that “I’m afraid of failing, if I try. I’m afraid of not getting it.“

Fear is the most paralyzing thing on this planet and it’s not even real!!!

The truth is that web technology, especially the type you need to start your marketing campaigns, is very simple. You just can’t fear it!

Learning marketing concepts is much more challenging than creating an HTML webpage. And marketing isn’t that hard either!

A couple of years ago, my girlfriend who majored in Religious Studies in college learned how to create HTML pages when she was asked to write newsletters at her job. I bought her a Beginners HTML guide and she did the rest on her own. The hardest part was having to convince herself that she is capable of doing it.

The Internet Marketer’s Dirty Little Secret

Ok, so now that I’ve pushed you to the edge of the technology cliff and forced you to confront your “techie” issues — I have a secret to let you in on…

Ready?

The most successful millionaire internet marketers in the world don’t know jack about making websites or creating software! That’s right! You don’t need to know anything about programming, or making websites to be an internet marketer. In fact, in many ways it’s an advantage.

Being a technical dunce forces you to become the architect and manager of your marketing system and not get caught up in time consuming tasks associated with the grunt work of making websites. Everyone should learn to delegate technical jobs to other capable people on your team.

You can even hire your kids or someone else’s kids to learn and do these things for you. Today’s kids are very sharp and very savvy with the internet. Paying them $8 per hour to setup your internet marketing empire is a no brainer!

So here is a basic roadmap for getting started with little to no web experience:

1. Go to your local library or bookstore and find a beginners guide on HTML. Learn how to create an HTML site and have at least one other person you know (kids, high school kids, or friend) learn along side with you.
2. Buy a copy of Microsoft Front Page (or other WYSIWYG editor) and use that to start creating websites. Use your HTML skills for the fine tuning, not the creation of the full web pages. Front Page allows you to create a webpage as if you were creating a MS Word Document.
3. Get your copy of the Attraction Marketing Formula™ to learn how the architecture of your marketing system is going to work and learn everything you will need to know to make it work.
4. Identify your front-end product (affiliate or your own), back-end services (your business), get an autoresponder and create the 3 or 4 webpages you’ll need to create for your Attraction Marketing system.
5. Keep your main role as your manager and architect, and divide up other tasks. If you are still having trouble with the technical side, make sure your partner can create websites or go to Elance.com or RentaCoder.com and hire someone to create your website. Create the web pages and link them appropriately to each other.
6. Buy a domain at GoDaddy.com and their Web Hosting Services for a couple bucks per month to host your website.
7. Get a PayPal account to process your sales.
8. Turn on the Traffic - You’ll learn how to turn on 10 different sources of internet traffic (both free and paid) in the Attraction Marketing Formula course.
9. Continue learning…

Your system should have the following architecture or something similar. Notice there are only 3 important pages as part of your marketing.

Well, that’s about it. Remember to learn the art of delegating and try not to do everything yourself. You can find links to all the tools you’ll need at:

Tools of Attraction Marketing - http://tools.sollabec.com

When deciding on what to hire out, start with the tasks which require the least expertise like:

• Answering the phones and customer service
• Webpage creation
• Posting Online Classifieds
• Light bookkeeping & tracking expenses and revenue
• Posting Articles in Online Directories
• MySpace Marketing

You should then think about hiring out for other tasks as you start generating some revenue. You’ll want to eventually hire someone to do things like:

• Search Engine Optimization
• Copywriting
• Create a Forum for your Website
• Script and Software Development for Special Functions You May Want
• Accounting

Other things you can do, no matter your technical abilities are:

• Blogging - Great Free Traffic Generator
• Writing Articles to Post Online
• Writing Ads to Post Online
• Google™ AdWords Marketing

That’s it! I hope this helped clear up a few things.

It seems like a lot, but your best bet is to grab a copy of the Attraction Marketing Formula™ and use that as your “bible” to guide you through this process. It will be the best investment you will ever make.

“Whether you think you can or your can’t, you’re probably right.”
– Henry Ford

Helping You Google™ New Customers,

How To Quickly Move People Through Your Magic Slot Machine™ and Create NEW Customers

Question from an AMF Subscriber:
“What’s the fastest way to attract prospects and move them from tire kickers to distributors or customers?”

I’m glad someone asked this question, because I realize that we live in an “instant gratification” world and some of you may start “missing the forest for the trees” as you start building their “pipeline”.

The short answer is that since we are trying to build a business of relationships (a people business), that really can’t be rushed beyond the need of the prospect on your list.

Note that the question above came from a network marketer, but this lesson applies to ALL industries, including real-estate, insurance, sales, law, medical, martial arts, etc.

When you look at what most people do in these industries, you start to realize that they try to operate a lot like speed-dating — serially working through leads and moving from one prospect to the other without bothering to try to retain or build a relationship. And much like speed dating, you may have to run through ALOT of people to find your new customer, client or distributor (date).

The Value of Duplication

Now this might produce some results if you are a skilled sales person, but this is NOT at all duplicatable and will eventually lead to your burn-out.

One of the reasons why I love network marketing and direct sales so much is because it’s inherently intended to be a business based on leverage by building an organization. But you’ll never be able to grow a large organization if you can’t duplicate your efforts.

Salesmanship is NOT duplicatable. But just about everyone has the ability to make new friends — especially if your marketing is responsible for the introductions.

If you are smart, you should figure out if there is a way for you to duplicate your business through others to create leverage, regardless of the industry. I know real-estate has made strides in implementing level based commission structures to encourage “win-win” collaboration among agents.

The Leverage is in the List

And the current project Raymond and I have going with Hwa Rang Do® is to duplicate the West Coast Hwa Rang Do® Headquarter’s marketing methods across the globe to bring more visibility and brand Hwa Rang Do® as the PREMIER martial art in the world. Period. But we are doing it one prospect at a time, using the internet and various forms of leverage.

The first form of leverage you should start working on are relationships — meaning start building your list.

The Attraction Marketing Formula™ is designed to show you exactly how to create an automated system which will eventually build you a list of hundreds, thousands or even millions of subscribers for you to stay in constant communication with and give them as much time as they need to get to know you.

Their actions will depend very much on many variables, which is why you want to have a list and a means to communicate with that list often so you have an opportunity to have all the prospect’s requirements and variables satisfied.

For example, if you are working on building your list and adding value to that prospect, pretty soon you will hit the 1,000 subscriber mark. Now imagine if your conversion rate from prospect to customer was 1%.

If you were serially working through leads (like most people), going through 980 people to find 10 customers… that would be a nightmare. Sure that might be enough to run a profitable business, but it will destroy your life. It would also mean you need to work on your sales skills.

But if you were converting 1% of the 1,000 subscribers per month and constantly replenishing the list with new prospects, 10 customers per month on a virtually automatic basis is a dream come true. Your main role would be to answer the phone and be a friendly voice to the person that calls.

However, this may take some time initially since everyone starts their list at ZERO and a 1% conversion of ZERO is ZERO.

Case Study: Traditional Martial Art, Strict and Tough Master, Complex Techniques and One Hell of a Work-Out!

A great real-life example of this was the work Raymond and I started working on for Master Lee at the beginning of this year. We launched the Hwa Rang Do® Bootcamp newsletter back in February and waited…. and waited…. and waited….

We were getting lots subscribers via traffic from Google AdWords, YouTube and word-of-mouth referrals but no one was walking through the door. I believe in the 1st couple of months one guy called and expressed interest in trying a class.

Raymond and I were starting to get discouraged, but Master Lee having been in business for a while knew something was brewing under the surface.

This past month, the West Coast Hwa Rang Do® Headquarters had ‘buddy-week’ — a special week where the school opens to the public for friends, family and strangers to come try a class. An announcement was sent out to the subscriber list and the students were encouraged to invite people, using the bootcamp newsletters and online videos to help describe this rich and complex art.

Over the course of 3 days, 37 new people walked through dojang doors and took a beginner’s class led by Chief Master Taejoon Lee. The dojang was tearing at the seems with huge beginner’s classes. At least 8 of those people became students, with more planning on signing up in the near future. (They go back in the pipeline to continue the relationship if they don’t sign-up.)

What happened that week, which didn’t happen back in February?

Our marketing had hit critical mass. There were finally enough people on the list, and students were excited about showcasing the FREE online instructional content and videos to their friends, which made this ‘buddy week’ the most successful in the 13 years Master Lee has owned his business.

Also, I just noticed recently that one of the 27 Hwa Rang Do® videos we had put up on YouTube just went over the 40,000 views mark. That’s 40,000 more people who now know about Hwa Rang Do®, whom didn’t know about it prior to February from just one FREE online video posting.

Our videos are being circulated all over the web and the viral spread has begun. Let them come to us. That’s what Attraction Marketing is all about.

We had proven that the list building techniques we had learned in network marketing could be applied anywhere! Even with a virtually unknown traditional martial art with a 1,800 year history.

So if you find yourself ever telling yourself that these methods aren’t for you, remember the wise words of Henry Ford:

“Whether you think you can or your can’t, you’re probably right.”