Last Thursday, I had the privilege of attending Altitude’s Million Dollar Marketing Makeover seminar with Eben Pagan.  If you don’t know who Eben Pagan is, well…. let’s just say that Mike Dillard and hundreds of other top tier marketers are his marketing students.

If that doesn’t get your attention, he goes by the pen name “David DeAngelo” in the Dating Advice niche and generates over $20 Million per year in sales from DoubleYourDating.com.

Well as part of this exclusive opportunity, Eben was putting attendees in the “hot seat” live on stage.  He would literally bring someone on stage, flash their website on the big screen and redesign your marketing strategy, your copywriting, your site design and help take your marketing from ZERO to $MILLIONS in under 15 minutes.

Well, I was one of these lucky entrepreneurs who got put in the “hot seat” and it was badass!

Eben normally charges $10,000 for the same type of marketing makeover in private, so getting torn apart in public was well worth the monetary savings.

Initially, things went well.  He analyzed my sales page and complimented it on the format and then proceeded to ask me questions about my market, the techniques I use in my market, and after about 5 minutes he got into tearing my sales page apart.

After he worked through my headline, he went into what I should put into the body and off the top of his head started telling me EXACTLY what he would like to see in my sales letter… and about 30 seconds into him speaking I started getting goosebumps…

I had a thought run through my head, “Holy Cow! Eben Pagan is writing my sales letter…”

So I made sure not to open my mouth and let Eben talk uninterrupted for as long as he wanted to go.  He then stopped after a couple of minutes and asked me if there was anything I wanted to add.

I responded, “Nope.  You pretty much just wrote my sales letter”.

His reply, “Then I guess we’re done here then”.

We shook hands and I left the stage to applause and dozens of people wanted to get my business card. (I guess I somehow impressed them with my silence).

Although it would be impossible for me to explain the entire methodology Eben used to write my sales letter in a short article, he did give me the most important secret he uses in his copywriting and I wanted to pass that along to you.

During the initial exchange he asked, “What’s your best traffic source?”

I replied, “Google Adwords is hands down the most consistent and reliable.”

“What’s your best Google Adwords technique, which has worked best for you and which any network marketing newbie could use and get immediate results?” Eben asked.

I answered his question and he said, “Put that into your sales letter.  Put the best technique you have and give it away for free within the copy of your sales letter.”

Now I have to admit I was reluctant to even tell Eben Pagan about my technique, much less give it away to everyone who visits my website.  But that was exactly what he was asking me to do.  I was a bit concerned about giving away my ‘bread and butter’ technique, but then the light bulb went off in my head.

He explained that by putting your best technique first, which any newbie can use, you are accomplishing a number of things, which 99.99% of sales letters fail to do:

1)      You are getting the prospect to read your sales letter, because you are embedding valuable content among your sales presentation.

2)      You are gaining their trust and gaining credibility, because the prospect will be thinking, “Gee, if this is what he’s giving away, I can only imagine the value I’ll be getting if I paid him to show me more.”

3)      Psychologically, you are instantly turning yourself into “their guru”, because among a sea of ‘snake oil salesmen’, you have given them something they can implement immediately, get results and your prospect will have a natural tendency to come back to you for more, forever. (Much like I come back to Mike, while he gets to siphon more money from my wallet with every new promotion.)

What made that session even more amazing was that I knew Eben was showing me how to do something he, himself, uses in his marketing for Double Your Dating – a $20 Million company.

As my friend Jim Yaghi correctly pointed out, in David DeAngelo’s sales page, Eben gives away a technique which any guy can use to instantly know if a girl is ready to be kissed or not. He calls it the “Kiss Test”.

Eben was telling me to use my version of the “Kiss Test”, which offers incredible value, immediate results and is easy to do.

So next time you sit down to write a sales letter, start with your best easy to do technique and give it away for free.  It’s Eben’s $20 Million copywriting secret.

For more on copywriting, sales letters, email marketing and more, subscribe to your Free 10-Day AMF Bootcamp, today!

Someday, the things I say are going to get me in some real trouble like it almost did a couple of days ago…

As you know, I was pretty over-the-top after I heard that Mike Dillard was doing a 3-night training call series on copywriting.

The reason I was ticked was because I thought he was done.

I thought Mike had taught and said everything there was to teach about network marketing. He was suppose to go on a back-packing trip and never come back!

As you can see, one would assume it was over. One would assume that he’s taught me everything I need to know to conquer the MLM world. And that’s exactly what Raymond and I were in the process of doing.

But there was something missing…

He left out one little thing, which basically makes everything I mentioned above obsolete — as stupid as it sounds, the skill he’d been withholding was his ability to persuade, seduce, sponsor and sell using only his written words - selfishly keeping it to himself.

So of course when I received a “but wait, there’s more!” message from Mike, I was ready punch a hole in the wall.

And in all honesty, it’s normal for YOU to be skeptical and angry and blame the “guru” for sucking you of your hard earned money, and leaving you to alone to sink or swim after you invested in his (her) latest course.

I Would Actually Bad-Mouth Mike, Behind his Back

I’m not proud of it, but I’ve done it. In fact, I use to talk crap over a cold one with my business partners, frustrated because things weren’t going the way I wanted them to… blaming him and the “other gurus” for “leaving something out”.

In the meantime, every sales letter he sent out sucked me in like a hoover. Oh, the irony.

Nevermind the fact that I was completely avoiding responsibility for my own actions (or lack there of). Nevermind the fact that I had seen other people take the same information and soar with it.

I was full of it!

I finally decided to take massive action and we’ve been working on some awesome ventures with Master Taejoon Lee of Hwa Rang Do, doing quite a bit of affiliate marketing, mentoring and transforming my MLM organization and of course, introducing the world to the Attraction Marketing Formula, (not to mention many, many, many failures in between).

But no matter my success and experience, I will always look at the next offer with great skepticism, much like you will. It’s normal to ask, “do I really need this new course?” “Do I really need to give this millionaire any more of my money?”

So of course, when you let that little negative voice in your head lead the way, you tend to do some pretty silly things. But sometimes it can be fun, so I let “It” lead this time and write the email for me. “It” blasted a few harsh words and I went along for the ride.

But there was just one small problem…

Mike Dillard is on my email list and sent me a reply that very same morning!

Holy Cow! I thought he was going to throw a couple thousand bucks to some desperate MLM’ers and have me whacked for saying that I wanted to “beat him senseless”.

But it turns out, Mike wasn’t mad at all. He was actually very cool and appreciative that I had supported him for as long as I had — as a customer, as an affiliate, and as a student…

So now that I’m composed, squared things away with Mike, and “It” (the voice in my head) is in check, I want to be straight with you…

You DON’T Need to Mike’s Copywriting Tele-clinic

D-d-d-d-d-d-did I stutter?!? You heard (read) me right.

Actually, you don’t even need to be on this list; you don’t need the Attraction Marketing Formula course; you don’t even need to be marketing online.

Instead of trying to filter through all the online noise, just go back to your simple life of buying and callings leads; sponsor a couple of people out of those that you call; make a few bucks at sign up, then watch them quit 3 months later. No biggie. You still made a few bucks. ::shrugs::

Admit it, you were much happier before you knew there was a better way to market, because you didn’t have to learn anything new. So if you wish to return to that simple life, then close this browser window and go to your email inbox and unsubscribe from every marketing newsletter you are on, including this one.

Thanks for giving us a try. Don’t let the browser hit you on the way out!

Or Get on the Copywriting Call for FREE

If you’re still reading and battling that voice inside your head and afraid the spouse is going to kill you for spending one more red cent on “your silly little MLM business”, I have some good news for you.

You can actually get on his 3-part Copywriting Tele-clinic for FREE — there’s two ways actually.

One is to simply ask for your money back, if you are not happy with the content. Mike has promised to still give you mp3 recordings of the calls even after the refund. That’s $297 in value that he’s risking! (Borders on stupidity, if you ask me.)

The second way, I’ll let Mike explain here.

“But Wait There’s More” (I always wanted to say that.)

For anyone, who reserves their seat on the call, Raymond and I will send you a Free 60-minute DVD valued at $97, which walks you through the complete marketing blueprint Mike Dillard taught us and which we have successfully implemented in and outside of MLM.

This includes:

So you see? It’s a no brainer. Worst case is that you get $394 in value for NOTHING.

I think you get the picture. Time to take action and reserve your seat, click here .

To YOUR Success,

What Copywriting and Passive Selling Has To Do With My Desire to Beat Up Mike Dillard

“The most powerful word in the English language is ‘YOU’.
The 2nd most powerful is a 4-letter word, starts with ‘F’ and ends with… nevermind…”
- Anonymous

At this point, I’m pretty fed up and there’s nothing I can do about it. At least not legally…

Look, the fact of the matter is that just about everything that is fundamental about marketing I have learned from one person. Everything I’ve learned to be essential to your network marketing and online marketing business, I learned from a multi-millionaire named Mike Dillard.

Back in 2006 when I first started learning about internet marketing, there were many times when I wanted to walk over to Mike’s house and beat him senseless with his own rolled up Magnetic Sponsoring course .*

Why you ask?

Because every time he released a new product, I couldn’t help myself and I had to buy it. Sometimes it didn’t even matter if I had the money. I pulled out Mr. Visa and got whatever he was offering. He’s pissed me off more times than I can remember.

But you see, as I grew to know Mike and his marketing philosophy, I also came to learn two things about him:

1. He offered and incredible amount of value in every single one of his products. And short of what I do for AMF, he offers more than I’ve ever seen done online.
2. As much as I hate to admit it, he’s one of the best damn copywriters I’ve ever seen and has gotten me to buy every time he’s sent out a sales letter. Damn You, Mike! ::Shaking Fists in Air::

Which brings me to why I’m writing this.

For the first time ever, Mike and his newly minted head copywriter, Ben Settle will be having a 3-part Tele-clinic to teach you the most important skill you will need in marketing and promoting your business online — copywriting!

Yeah, I know. It may not sound as sexy as SEO, but trust me it’s far more valuable. I’ve learned this the hard way…

I don’t care if you ever buy another marketing course ever again, (including mine), if you want to get over that hump into profitability, grow a massive sales organization and sell tons of product, you better make it to this call:

To register, go here: Home Business Copywriting Course

What this is really about is your commitment to success. You can either take the freebies I’m pointing you to below and wonder what you’re missing or trust that this conference call has the passive selling answers you’ve been looking for.

Like I said, Mike’s copywriting has managed to siphon money from my bank account virtually on demand… and I’m a marketer! And he’s doing it again — the bastard!

But how I feel is irrelevant…

How’d YOU like to be able to do that to customers and prospects for your business? That is the essence of attraction marketing and is available to you at a bargain, which is why I can’t resist but grab my seat also. Register Today before all the seats are gone.

If you want to learn about Ben Settle, cruise on over to his blog. He’s offering tons of FREE audios on copywriting.

To YOUR Success,

Wow! I just browsed through Ben Settle’s Copywriting Grab Bag website and I was totally floored by the amount of FREE content available.

I literally spent the last hour downloading free interviews and reports he has available.

I believe Eben Pagan referred to this as “moving the free line”.

The internet marketing niche is definitely becoming more competitive and the way marketers have managed to stay competitive as the internet expands is by offering more free value, in hopes of garnering the majority of the profits from the backend.

What this also does is it allows the prospect to qualify the “guru” based on his free content. I’m seeing this method being employeed more and more, including by myself. And anyone that has opted-in to my newsletter knows this.

And with this growing trend, the only people who should really feel threatened are the “fake gurus” — he guys trying to build a list with the little chunk of knowledge they managed to suck away from someone else’s ebook.

And I know Ben is no slouch. He was recently hired by Mike Dillard as his head copywriter for Magnetic Sponsoring. And Mike Dillard is one of the leading copywriters in the internet marketing industry, so that speaks volumes.

They’re actually gonna be doing a 3-part tele-clinic on Copywriting, which I’m looking forward to. Two of the best copywriters in the industry on one call, delivering what I expect to be the best copywriting content I’ve ever received.

I’ve got my seat and so should you, if you really want to set yourself apart from other marketers and be able to offer REAL value to your list.

Click Here for more details - MLM Copywriting Course

If for some reason you can’t make it to the tele-clinic, you’d be a fool not to download the copywriting interview recordings Ben has available.

To Recruiting with Words,

Ferny

How To Use the “Secret Weebly Tool” To Create a Fully Functional Capture Page in Less Than 10 Minutes for FREE

“A great sales letter, selling a great product, to a poor list
will never do as well as a so-so letter, selling a so-so product
to a HOT mailing list”
- Vincent James, author of ‘12 Month Millionaire’

Have you fire your web developers yet?

I hope so.

At least until your business takes off so hard and fast, you won’t have time to be playing with this new ninja tool, because you’ll be off in Costa Rica scuba diving and hanging with my TICO brothers and sisters sipping wine next to an active volcano with a bright red flow of lava coming off the side of it.

I was here last year. Very cool!

But before we play, you got to get to work to grow your business. So let’s get to it…

Today, we are going to continue where we left off the last time when I showed you how to use your new “Secret Ninja Website” tool.

The most crucial part to your online marketing efforts for your small or home based business will be the ability for you to build a targeted and big list of prospects. The way to build a list online specific to your business is with a lead capture page.

If you for some reason missed the part of your AMF bootcamp, which talks about lead capture pages, please go review Bootcamp NL#4. After you’ve reviewed it, come back to this page.

Instant Capture Pages

I’ve gone ahead and created another video for you guys, showing you exactly how to create your very own custom capture page. NO HTML SKILLS REQUIRED!

This week, my partner Raymond and I will be releasing the Attraction Marketing Formula Second Edition, which will rocket you up to “super star status” in the home based and small business industry. There is NO BETTER INVESTMENT YOU CAN MAKE than to learn the art of Attraction Marketing.

I’ll be setting the release date very soon. I was side-tracked a little bit by the California Wildfires, since the smoky air messed up my breathing. But, I’m ok now.

Enjoy your video and be on the lookout!

View High Resolution Camtasia Version

To Your Success,

I just got an email from a business partner about a 9 Landing page split-test contest which ended last month.

An SEO Company named SEOmoz held a contest and invited people to design landing pages to do two things:

1. Capture People’s Information
2. Convert Those People to a Sale

Out of 9 finalist, including some very pretty and “professional” designs, the top 2 performing landing pages were:

1. Classic Long Copy Sales Letter (260 Opt-ins, 73 Sales)
2. Short “Above the Fold” Capture Page (365 Opt-ins, 69 Sales)

Here’s a shot of the results:

Jonathan Mendez, who helped with the contest was interviewed and as the last question he was asked:

Q: Do you have 3-4 top tips that you could share on landing page design and testing that you find to be exceptionally beneficial?

A: Sure, how about I give you three for design and three for testing:

Design

• Simplify everything
• Reinforce intentions
• Limit choices

Testing

• Let the data end your test, not your calendar
• Understand results by segment
• Technology is only as good as the marketer using it

Very interesting stuff on the power of effective copy and simplicity over lot’s of bells and whistles and ‘artsy fartsy’ designs.

In the FREE Attraction Marketing Bootcamp, I go over Capture Page and Sales Page design in detail, where I strongly encourage designers to baseline their pages first with ONLY copy (words).  Then after you have winning copy, improve the looks while testing any changes.  Sometimes adding cosmetic upgrades to a site will actually lower convertions, so always test.

Here’s a link to the full article:
http://www.seomoz.org/blog/announcing-the-seomoz-landing-page-competition-winner

Remember, marketing is the one thing everyone has an opinion about, but where few actually know what they are talking about.

To Winning Copy,

Ferny Ceballos

How To Quickly Move People Through Your Magic Slot Machine™ and Create NEW Customers

Question from an AMF Subscriber:
“What’s the fastest way to attract prospects and move them from tire kickers to distributors or customers?”

I’m glad someone asked this question, because I realize that we live in an “instant gratification” world and some of you may start “missing the forest for the trees” as you start building their “pipeline”.

The short answer is that since we are trying to build a business of relationships (a people business), that really can’t be rushed beyond the need of the prospect on your list.

Note that the question above came from a network marketer, but this lesson applies to ALL industries, including real-estate, insurance, sales, law, medical, martial arts, etc.

When you look at what most people do in these industries, you start to realize that they try to operate a lot like speed-dating — serially working through leads and moving from one prospect to the other without bothering to try to retain or build a relationship. And much like speed dating, you may have to run through ALOT of people to find your new customer, client or distributor (date).

The Value of Duplication

Now this might produce some results if you are a skilled sales person, but this is NOT at all duplicatable and will eventually lead to your burn-out.

One of the reasons why I love network marketing and direct sales so much is because it’s inherently intended to be a business based on leverage by building an organization. But you’ll never be able to grow a large organization if you can’t duplicate your efforts.

Salesmanship is NOT duplicatable. But just about everyone has the ability to make new friends — especially if your marketing is responsible for the introductions.

If you are smart, you should figure out if there is a way for you to duplicate your business through others to create leverage, regardless of the industry. I know real-estate has made strides in implementing level based commission structures to encourage “win-win” collaboration among agents.

The Leverage is in the List

And the current project Raymond and I have going with Hwa Rang Do® is to duplicate the West Coast Hwa Rang Do® Headquarter’s marketing methods across the globe to bring more visibility and brand Hwa Rang Do® as the PREMIER martial art in the world. Period. But we are doing it one prospect at a time, using the internet and various forms of leverage.

The first form of leverage you should start working on are relationships — meaning start building your list.

The Attraction Marketing Formula™ is designed to show you exactly how to create an automated system which will eventually build you a list of hundreds, thousands or even millions of subscribers for you to stay in constant communication with and give them as much time as they need to get to know you.

Their actions will depend very much on many variables, which is why you want to have a list and a means to communicate with that list often so you have an opportunity to have all the prospect’s requirements and variables satisfied.

For example, if you are working on building your list and adding value to that prospect, pretty soon you will hit the 1,000 subscriber mark. Now imagine if your conversion rate from prospect to customer was 1%.

If you were serially working through leads (like most people), going through 980 people to find 10 customers… that would be a nightmare. Sure that might be enough to run a profitable business, but it will destroy your life. It would also mean you need to work on your sales skills.

But if you were converting 1% of the 1,000 subscribers per month and constantly replenishing the list with new prospects, 10 customers per month on a virtually automatic basis is a dream come true. Your main role would be to answer the phone and be a friendly voice to the person that calls.

However, this may take some time initially since everyone starts their list at ZERO and a 1% conversion of ZERO is ZERO.

Case Study: Traditional Martial Art, Strict and Tough Master, Complex Techniques and One Hell of a Work-Out!

A great real-life example of this was the work Raymond and I started working on for Master Lee at the beginning of this year. We launched the Hwa Rang Do® Bootcamp newsletter back in February and waited…. and waited…. and waited….

We were getting lots subscribers via traffic from Google AdWords, YouTube and word-of-mouth referrals but no one was walking through the door. I believe in the 1st couple of months one guy called and expressed interest in trying a class.

Raymond and I were starting to get discouraged, but Master Lee having been in business for a while knew something was brewing under the surface.

This past month, the West Coast Hwa Rang Do® Headquarters had ‘buddy-week’ — a special week where the school opens to the public for friends, family and strangers to come try a class. An announcement was sent out to the subscriber list and the students were encouraged to invite people, using the bootcamp newsletters and online videos to help describe this rich and complex art.

Over the course of 3 days, 37 new people walked through dojang doors and took a beginner’s class led by Chief Master Taejoon Lee. The dojang was tearing at the seems with huge beginner’s classes. At least 8 of those people became students, with more planning on signing up in the near future. (They go back in the pipeline to continue the relationship if they don’t sign-up.)

What happened that week, which didn’t happen back in February?

Our marketing had hit critical mass. There were finally enough people on the list, and students were excited about showcasing the FREE online instructional content and videos to their friends, which made this ‘buddy week’ the most successful in the 13 years Master Lee has owned his business.

Also, I just noticed recently that one of the 27 Hwa Rang Do® videos we had put up on YouTube just went over the 40,000 views mark. That’s 40,000 more people who now know about Hwa Rang Do®, whom didn’t know about it prior to February from just one FREE online video posting.

Our videos are being circulated all over the web and the viral spread has begun. Let them come to us. That’s what Attraction Marketing is all about.

We had proven that the list building techniques we had learned in network marketing could be applied anywhere! Even with a virtually unknown traditional martial art with a 1,800 year history.

So if you find yourself ever telling yourself that these methods aren’t for you, remember the wise words of Henry Ford:

“Whether you think you can or your can’t, you’re probably right.”