Archive for January, 2008
The Secret Society of Traffic Conversion
Last week, I had the opportunity to attend a 3-day traffic generation hosted by Brock Felt and Buck Rizvi in Orlando, Florida dubbed “The Secret Society of Traffic Conversion”.
Man, what a trip!
Brock Felt and Yours Truly at “The Secret Society of Traffic Conversion”
There was a ton of good marketing information and strategies. Even though I already knew much of the information presented, from years of study, implementation, and instruction for our customers, I still had a mind blowing time.
There are always golden nuggets of information around every corner, no matter how much you know.
My philosophy is this, as long as you can walk away with at least ONE solid idea, strategy, know-how, piece of information, etc. it was worth it. In my case, I came away from the seminar loaded with tons of ideas so it was definitely worth it. (Attraction Marketing Formula is about to get a major revamp, be on the lookout )
The standout speakers at the convention were hands-down Carlos and Lupe Garcia. The information they presented was astounding. If you don’t know who Carlos and Lupe are, they went from high school dropouts to making millions of dollars online while driving literally 5.8 BILLION visitors to their site over the span of a few months…
Yes, that wasn’t a typo, that was a ‘B’ you saw before ‘illion’.
Another speaker I was very excited to learn from was Michael Cage – the “King of Teleseminar”. He presented some powerful information and tactics using teleseminars to create interest in and generate revenue for your business.
His presentation was so compelling, I even shelled out $2K for one of his programs and I can’t wait to dig into it.
Don’t worry, for those of you who are customers of the Attraction Marketing Formula, I’ll be breaking down some of the strategies I learned in our exclusive “customers only” bonus tele-clinics and webinars. Heck, Michael and several other gurus were even kind enough to make themselves available for exclusive interviews, which we’ll happily invite our customers to listen in!
There was a loot of other speakers as well, which I gathered a ton of lessons and information from.
Our hosts, Brock and Buck gave each speaker ample time to speak, (3-4 hours), so the speakers really tore it up!
The thing that really stuck out for me at this event was the atmosphere. Brock and Buck made sure that while the event was loaded with top-notch presenters, it was also a very friendly environment where it was easy to network with others. I got to rub shoulders and chit-chat with top marketing gurus and other marketers in the crowd and ask lots of questions.
Buck Rizvi and Yours Truly at The Secret Society of Traffic Conversion
While I learned some of those “golden nuggets” of marketing information, the true piece of information I want to share with really has nothing to do with those marketing tips. It has to do with how you network and create powerful alliances and contacts. I came up with 5 tips to help you. Let me share with you the first one:
Lesson #1: You can create powerful contacts.
You are in a place where you are surrounded by dozens if not hundreds or thousands of other marketers. You are also in the presence of a handful or dozens of marketing gurus who found a way to get them to where you’d like to be… You are surrounded by potential leads, prospects, customers, JV partners, affiliates, and like-minded individuals.
What do you do? Do you a) hide in your seat and hope nobody sees you or b) do you bust out your people and marketing skills and create some contacts?
I opted for option b and so should you.
A lot of these seminars are setup such that you get several mini-breaks and a few long breaks. These provide excellent chances for you to mingle with others in the audience. You should adopt an “abundance” mindset and see each of them not as competitors but as potential partners.
Go talk to others. Find out what they are doing. Find out how you can help them and how they, in return, may be able to help you. Leverage the quality of people that seminars attract. You’d be surprised by how many contacts you can create this way and how fruitful this can be for you and your business.
So next time you plan on going to a seminar be sure to first hone your people skills and be positive and energetic. People will be attracted to you like no others.
And it helps when you apply principle #2 which I will share with you next time. So stay tuned until next time when I share with you 4 more powerful networking tips!
To Affinity and Beyond,
Raymond Fong
Is Your Upline an A-hole for Teaching You Old Prospecting Methods?
I got this question today and I think it will help a few of you:
“After banging my head against a wall for the past two years doing it the way my upline has told me, how can things possibly work this way?”
Hi
I got your question and I felt your pain so I wanted to address it.
It’s not your fault or your upline’s fault. It’s just the way it is.
The internet has transformed this industry faster than most MLM
leaders can keep up with.
They built their businesses one way and it worked. That way
is no longer viable, but it’s also very hard for any MLM leader
to admit that their way is no longer a good way and give up
their position of leadership and try things a different way.
It’s threating for an MLM leader to admit that they have to
start from square one and learn a different way.
It’s time for you to become a leader all of your own and learn
what works today, not follow someone else who has a method
which worked yesterday.
Leadership is about paving a new way for your team, not following
someone because you are afraid of leading. Have faith in
knowing that what you decide to do will work.
All the Best,
Ferny Ceballos
“The Kiss Test” – Eben Pagan’s #1 Copywriting Secret Revealed
Last Thursday, I had the privilege of attending Altitude’s Million Dollar Marketing Makeover seminar with Eben Pagan. If you don’t know who Eben Pagan is, well…. let’s just say that Mike Dillard and hundreds of other top tier marketers are his marketing students.
If that doesn’t get your attention, he goes by the pen name “David DeAngelo” in the Dating Advice niche and generates over $20 Million per year in sales from DoubleYourDating.com.
Well as part of this exclusive opportunity, Eben was putting attendees in the “hot seat” live on stage. He would literally bring someone on stage, flash their website on the big screen and redesign your marketing strategy, your copywriting, your site design and help take your marketing from ZERO to $MILLIONS in under 15 minutes.
Well, I was one of these lucky entrepreneurs who got put in the “hot seat” and it was badass!
Eben normally charges $10,000 for the same type of marketing makeover in private, so getting torn apart in public was well worth the monetary savings.
Initially, things went well. He analyzed my sales page and complimented it on the format and then proceeded to ask me questions about my market, the techniques I use in my market, and after about 5 minutes he got into tearing my sales page apart.
After he worked through my headline, he went into what I should put into the body and off the top of his head started telling me EXACTLY what he would like to see in my sales letter… and about 30 seconds into him speaking I started getting goosebumps…
I had a thought run through my head, “Holy Cow! Eben Pagan is writing my sales letter…”
So I made sure not to open my mouth and let Eben talk uninterrupted for as long as he wanted to go. He then stopped after a couple of minutes and asked me if there was anything I wanted to add.
I responded, “Nope. You pretty much just wrote my sales letter”.
His reply, “Then I guess we’re done here then”.
We shook hands and I left the stage to applause and dozens of people wanted to get my business card. (I guess I somehow impressed them with my silence).
Although it would be impossible for me to explain the entire methodology Eben used to write my sales letter in a short article, he did give me the most important secret he uses in his copywriting and I wanted to pass that along to you.
During the initial exchange he asked, “What’s your best traffic source?”
I replied, “Google Adwords is hands down the most consistent and reliable.”
“What’s your best Google Adwords technique, which has worked best for you and which any network marketing newbie could use and get immediate results?” Eben asked.
I answered his question and he said, “Put that into your sales letter. Put the best technique you have and give it away for free within the copy of your sales letter.”
Now I have to admit I was reluctant to even tell Eben Pagan about my technique, much less give it away to everyone who visits my website. But that was exactly what he was asking me to do. I was a bit concerned about giving away my ‘bread and butter’ technique, but then the light bulb went off in my head.
He explained that by putting your best technique first, which any newbie can use, you are accomplishing a number of things, which 99.99% of sales letters fail to do:
1) You are getting the prospect to read your sales letter, because you are embedding valuable content among your sales presentation.
2) You are gaining their trust and gaining credibility, because the prospect will be thinking, “Gee, if this is what he’s giving away, I can only imagine the value I’ll be getting if I paid him to show me more.”
3) Psychologically, you are instantly turning yourself into “their guru”, because among a sea of ‘snake oil salesmen’, you have given them something they can implement immediately, get results and your prospect will have a natural tendency to come back to you for more, forever. (Much like I come back to Mike, while he gets to siphon more money from my wallet with every new promotion.)
What made that session even more amazing was that I knew Eben was showing me how to do something he, himself, uses in his marketing for Double Your Dating – a $20 Million company.
As my friend Jim Yaghi correctly pointed out, in David DeAngelo’s sales page, Eben gives away a technique which any guy can use to instantly know if a girl is ready to be kissed or not. He calls it the “Kiss Test”.
Eben was telling me to use my version of the “Kiss Test”, which offers incredible value, immediate results and is easy to do.
So next time you sit down to write a sales letter, start with your best easy to do technique and give it away for free. It’s Eben’s $20 Million copywriting secret.
For more on copywriting, sales letters, email marketing and more, subscribe to your Free 10-Day AMF Bootcamp, today!
Where There is a Will… There is a Way
Your mind is equally powerful in both the positive and the negative sense. How you choose to calibrate your mind and harness this power is up to you.This past weekend, I was faced with that choice… for all of 26.2 miles and for 4 hours and 42 minutes.
I ran the OC marathon last Sunday – it was my first one ever! Prior to this event, the longest I ran was 13 miles back in high school when I was 45 pounds lighter… I’ve been wanting to do a marathon since 1999 but just never got around to it.
Things kept popping up and I just kept finding excuses to NOT do it.
Well, several months ago I decided enough was enough. I wasn’t getting any younger so I signed up for the race and that was that. Months later, there I was at the starting line. I felt well rested because as part of my umm… “marathon training”, I tapered for the seven months leading up to the event.
…
In a sense this is much like how many of us start our businesses. Oftentimes we find ourselves taking that huge leap of faith and saying “no more excuses” and venture off on our own. The only thing is… many of us have never owned a business before and have absolutely no idea what to expect and how to run one.
No worries, you start off cruising, learning as you go, and letting your “passion” drive you. Much like running a marathon, you pace yourself and just soak up the venue and enjoying the scenery.
You sip the water that you wisely chose to take with you and chomp down on some “power gel”.
But what happens when you hit “the wall” at mile marker 20 when your muscles take turns cramping up; when you are afraid to stretch out because you might pull something; when your knees feel like they are going to explode; and when keeping your eyes open make you “tired”?
Do you take your eye off the prize and start thinking about the pain you are in? Do you let your fatigue get to your head and give up? Or do you power on ahead knowing that these hindrances are nothing compared to the prize that lies ahead.
Much akin to running a marathon, you will run into difficult times when running a business. There will be challenges that lie in your path to whatever it is that you seek as an entrepreneur. It is not the wisest, smartest, savviest, nor educated of us that become successful – it is oftentimes the most stubborn and yet passionate of us that prevails.
For me, crossing the finish line at the end of the 26.2 mile journey felt incredible. It made every painful step I took worth it. It gave me such a huge sense of accomplishment I wanted to pass out (or maybe that was just because I was so doggone tired, but you get the idea =] )
The victory wasn’t so much that I finished a marathon; it was that I followed through with my promise to myself to run a marathon and that in the face of hardship, I prevailed.
So I ask you, in times of fear and tribulation; in times of challenges and hardship; how are you harnessing the power of your mind?
Do you use it for good or for bad? Do you use that power to build yourself up or tear yourself down? For your sake and your business’s sake, I hope you are building yourself up.
I leave you with one of my favorite quotes:
“Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat.”
– Theodore Roosevelt