November 2007
Monthly Archive
Thu 29 Nov 2007
Someday, the things I say are going to get me in some real trouble like it almost did a couple of days ago…
As you know, I was pretty over-the-top after I heard that Mike Dillard was doing a 3-night training call series on copywriting.
The reason I was ticked was because I thought he was done.
I thought Mike had taught and said everything there was to teach about network marketing. He was suppose to go on a back-packing trip and never come back!
- I’ve read his Magnetic Sponsoring course, which gives you a turn-key MLM cash cow and lead generator.
- I dove into his bible of a program, Traffic Formula, which showed me how to build a completely automated prospecting system, whose concepts my partner and I actually managed to introduce into the Martial Arts industry.
- In Black Belt Recruiting (no longer available) I listened for hours and hours as he and Mark Wieser disected the psychology of sponsoring and showed me how to sponsor prospects as easily as a hot knife cuts through butter.
- And to top it all off, I was only one of 15 students selected to review the TOP SECRET MLM System Formula (not available), which essentially shows you how you can march into your MLM company’s executive offices and have them build you a fully automated, custom MLM replicated sponsoring machine to grow your downline and pay you tens of thousands in royalties just for coming up with the idea.
As you can see, one would assume it was over. One would assume that he’s taught me everything I need to know to conquer the MLM world. And that’s exactly what Raymond and I were in the process of doing.
But there was something missing…
He left out one little thing, which basically makes everything I mentioned above obsolete — as stupid as it sounds, the skill he’d been withholding was his ability to persuade, seduce, sponsor and sell using only his written words - selfishly keeping it to himself.
So of course when I received a “but wait, there’s more!” message from Mike, I was ready punch a hole in the wall.
And in all honesty, it’s normal for YOU to be skeptical and angry and blame the “guru” for sucking you of your hard earned money, and leaving you to alone to sink or swim after you invested in his (her) latest course.
I Would Actually Bad-Mouth Mike, Behind his Back
I’m not proud of it, but I’ve done it. In fact, I use to talk crap over a cold one with my business partners, frustrated because things weren’t going the way I wanted them to… blaming him and the “other gurus” for “leaving something out”.
In the meantime, every sales letter he sent out sucked me in like a hoover. Oh, the irony.
Nevermind the fact that I was completely avoiding responsibility for my own actions (or lack there of). Nevermind the fact that I had seen other people take the same information and soar with it.
I was full of it!
I finally decided to take massive action and we’ve been working on some awesome ventures with Master Taejoon Lee of Hwa Rang Do, doing quite a bit of affiliate marketing, mentoring and transforming my MLM organization and of course, introducing the world to the Attraction Marketing Formula, (not to mention many, many, many failures in between).
But no matter my success and experience, I will always look at the next offer with great skepticism, much like you will. It’s normal to ask, “do I really need this new course?” “Do I really need to give this millionaire any more of my money?”
So of course, when you let that little negative voice in your head lead the way, you tend to do some pretty silly things. But sometimes it can be fun, so I let “It” lead this time and write the email for me. “It” blasted a few harsh words and I went along for the ride.
But there was just one small problem…
Mike Dillard is on my email list and sent me a reply that very same morning!
Holy Cow! I thought he was going to throw a couple thousand bucks to some desperate MLM’ers and have me whacked for saying that I wanted to “beat him senseless”.
But it turns out, Mike wasn’t mad at all. He was actually very cool and appreciative that I had supported him for as long as I had — as a customer, as an affiliate, and as a student…
So now that I’m composed, squared things away with Mike, and “It” (the voice in my head) is in check, I want to be straight with you…
You DON’T Need to Mike’s Copywriting Tele-clinic
D-d-d-d-d-d-did I stutter?!? You heard (read) me right.
Actually, you don’t even need to be on this list; you don’t need the Attraction Marketing Formula course; you don’t even need to be marketing online.
Instead of trying to filter through all the online noise, just go back to your simple life of buying and callings leads; sponsor a couple of people out of those that you call; make a few bucks at sign up, then watch them quit 3 months later. No biggie. You still made a few bucks. ::shrugs::
Admit it, you were much happier before you knew there was a better way to market, because you didn’t have to learn anything new. So if you wish to return to that simple life, then close this browser window and go to your email inbox and unsubscribe from every marketing newsletter you are on, including this one.
Thanks for giving us a try. Don’t let the browser hit you on the way out!
Or Get on the Copywriting Call for FREE
If you’re still reading and battling that voice inside your head and afraid the spouse is going to kill you for spending one more red cent on “your silly little MLM business”, I have some good news for you.
You can actually get on his 3-part Copywriting Tele-clinic for FREE — there’s two ways actually.
One is to simply ask for your money back, if you are not happy with the content. Mike has promised to still give you mp3 recordings of the calls even after the refund. That’s $297 in value that he’s risking! (Borders on stupidity, if you ask me.)
The second way, I’ll let Mike explain here.
“But Wait There’s More”
(I always wanted to say that.)
For anyone, who reserves their seat on the call, Raymond and I will send you a Free 60-minute DVD valued at $97, which walks you through the complete marketing blueprint Mike Dillard taught us and which we have successfully implemented in and outside of MLM.
This includes:
- How to Get Paid to Send Traffic to Your Website
- Real examples of our pages, traffic tactics and copy, which you can swipe to use in your marketing
- How to use eBay, Craigslist, Google and other traffic tactics to spit out prospects for FREE
- How to create your complete MLM prospecting system, including capture pages, autoresponders, sales pages, front-end products so you can immediately apply the copywriting techniques from Mike’s call to churn out customers and distributors, while you are on vacation.
- And if you decide to get a refund from Mike, we’ll let you keep the DVD recording as well, as a thank you for giving it a try.
So you see? It’s a no brainer. Worst case is that you get $394 in value for NOTHING.
I think you get the picture. Time to take action and reserve your seat, click here .
To YOUR Success,
Tue 27 Nov 2007
What Copywriting and Passive Selling Has To Do With My Desire to Beat Up Mike Dillard
“The most powerful word in the English language is ‘YOU’.
The 2nd most powerful is a 4-letter word, starts with ‘F’ and ends with… nevermind…”
- Anonymous
At this point, I’m pretty fed up and there’s nothing I can do about it. At least not legally…
Look, the fact of the matter is that just about everything that is fundamental about marketing I have learned from one person. Everything I’ve learned to be essential to your network marketing and online marketing business, I learned from a multi-millionaire named Mike Dillard.
Back in 2006 when I first started learning about internet marketing, there were many times when I wanted to walk over to Mike’s house and beat him senseless with his own rolled up Magnetic Sponsoring course .*
Why you ask?
Because every time he released a new product, I couldn’t help myself and I had to buy it. Sometimes it didn’t even matter if I had the money. I pulled out Mr. Visa and got whatever he was offering. He’s pissed me off more times than I can remember.
But you see, as I grew to know Mike and his marketing philosophy, I also came to learn two things about him:
- He offered and incredible amount of value in every single one of his products. And short of what I do for AMF, he offers more than I’ve ever seen done online.
- As much as I hate to admit it, he’s one of the best damn copywriters I’ve ever seen and has gotten me to buy every time he’s sent out a sales letter. Damn You, Mike! ::Shaking Fists in Air::
Which brings me to why I’m writing this.
For the first time ever, Mike and his newly minted head copywriter, Ben Settle will be having a 3-part Tele-clinic to teach you the most important skill you will need in marketing and promoting your business online — copywriting!
Yeah, I know. It may not sound as sexy as SEO, but trust me it’s far more valuable. I’ve learned this the hard way…
I don’t care if you ever buy another marketing course ever again, (including mine), if you want to get over that hump into profitability, grow a massive sales organization and sell tons of product, you better make it to this call:
To register, go here: Home Business Copywriting Course
What this is really about is your commitment to success. You can either take the freebies I’m pointing you to below and wonder what you’re missing or trust that this conference call has the passive selling answers you’ve been looking for.
Like I said, Mike’s copywriting has managed to siphon money from my bank account virtually on demand… and I’m a marketer! And he’s doing it again — the bastard!
But how I feel is irrelevant…
How’d YOU like to be able to do that to customers and prospects for your business? That is the essence of attraction marketing and is available to you at a bargain, which is why I can’t resist but grab my seat also. Register Today before all the seats are gone.
If you want to learn about Ben Settle, cruise on over to his blog. He’s offering tons of FREE audios on copywriting.
To YOUR Success,

Mon 26 Nov 2007
Wow! I just browsed through Ben Settle’s Copywriting Grab Bag website and I was totally floored by the amount of FREE content available.
I literally spent the last hour downloading free interviews and reports he has available.
I believe Eben Pagan referred to this as “moving the free line”.
The internet marketing niche is definitely becoming more competitive and the way marketers have managed to stay competitive as the internet expands is by offering more free value, in hopes of garnering the majority of the profits from the backend.
What this also does is it allows the prospect to qualify the “guru” based on his free content. I’m seeing this method being employeed more and more, including by myself. And anyone that has opted-in to my newsletter knows this.
And with this growing trend, the only people who should really feel threatened are the “fake gurus” — he guys trying to build a list with the little chunk of knowledge they managed to suck away from someone else’s ebook.
And I know Ben is no slouch. He was recently hired by Mike Dillard as his head copywriter for Magnetic Sponsoring. And Mike Dillard is one of the leading copywriters in the internet marketing industry, so that speaks volumes.
They’re actually gonna be doing a 3-part tele-clinic on Copywriting, which I’m looking forward to. Two of the best copywriters in the industry on one call, delivering what I expect to be the best copywriting content I’ve ever received.
I’ve got my seat and so should you, if you really want to set yourself apart from other marketers and be able to offer REAL value to your list.
Click Here for more details - MLM Copywriting Course
If for some reason you can’t make it to the tele-clinic, you’d be a fool not to download the copywriting interview recordings Ben has available.
To Recruiting with Words,
Ferny
Fri 16 Nov 2007
What do you get when you cross a squid with some sort of action? You get Squid+Do or rather… Squidoo! (Get it? C’mon that was a knee-slapper!)
Seriously though, while Squidoo has nothing to do with “squids” per se (save for the fact that its icon is a squid with a gigantic eyeball…) it does have plenty to do with action in the marketing field.
In case you haven’t been keeping up with the latest trend in Web 2.0 and all the hype surrounding Del.icio.us, Digg, StumbleUpon, and Squidoo, here’s a quick low down on what Squidoo is and why you should implement it into your marketing campaign.
Squidoo is like an organized (this is important) resource site meets social networking. On the “resource site” end, (more…)
Tue 13 Nov 2007
The Easy Way to Do SEO & Why No One Is Talking About It
“One time while my wife was a resident we attended some work shindig for her…
one of her asshole staff doctors asked me what I did. I said that I made websites.
He kind of snickered and said ohh can you make any money at that?
I said, “well while sleeping tonight I will probably make more then you will
working all week”
- Jeremy Shoemaker
Boy, Raymond is going to be pissed when he finds out I’m showing you guys this, but I can’t help it. When I got something juicy, I just have to share it.
**********************************************************
But before I do, if you are new to this whole internet marketing thing and especially if you are running a home based business, bookmark this site and grab your copy of Magnetic Sponsoring. This will give you the necessary education to get you up to speed. This is the best resource on starting your home business internet marketing ever created.
When you come back to this page, all this will make much more sense! Ok, on with it…
**********************************************************
Some of you have been asking about how to rank high on Google and get FREE traffic through Search Engines. Well, up until recently I would have given you a long complicated answer about a strategy which would include:
- Asking other sites for back-links
- Researching your competition to find their link partners
- Keyword research to make sure you are optimizing for the right keywords…
And other details, which would probably cause your eyes to glaze over and give you the urge to scream and jump out of your window….
Well, please don’t do anything rash, because I got something for you so sweet and simple, my dog ‘Jarocho’ would pee all over it to claim it as his own. Here’s how to dominate your market on the search engines:
Watch Video Here!
Stay tuned because I’ll be giving you guys a lot more secrets like these.
But if you are eager to jump ahead of your competition and dominate Google among other market places, grab your copy of the most comprehensive internet marketing course ever created, Attraction Marketing Formula! Don’t let the internet trends pass you by…
If you get yours today, I’ve got a very special surprise for the next 5 customers. I won’t tell you what it is, but I guarantee you’ll be leaping for joy and thanking your ‘deity of choice’ that you purchased today!
To YOUR Success,
Add to Onlywire
Mon 12 Nov 2007
Fernando and I have a saying between the two of us when it comes to business, in particular MLMs - “Posture B*atch!”
Excuse the foul language but you get the idea =]
There’s a lot of power behind that little saying and it’s something you must keep in mind at all times.
I don’t care if you are prospecting someone the “traditional” way or you are following along the guidelines laid out for you in Attraction Marketing Formula; you must always know that YOU are the (more…)
Fri 9 Nov 2007
Can you spot the difference?
“Our company has been around for 27 years.”
- Vs -
“Our company has been around for 27 years which means you will be joining a company with great stability and past record and you will not ever have to worry about your business security.”
Yes. Of course the second sentence is longer in length. However, there is a subtlety that makes all the difference in the world.
Spot it?
Notice how the first sentence is a statement, a rather detached one at that. It’s merely saying “this is what it is…” There are absolutely no emotions to it. This is what we marketers call a “feature”.
(more…)
Fri 9 Nov 2007
(Read the second part of this article up top, titled Your MLM Money? It’s in Your MLM List! (And the Relationships You Create.) )
5. Your are in Sales. No. Really. You are.
What intrigues me the most is how MLMs claim they are “just like franchises” - you build a successful one and you “cookie-cut” the rest. Here’s the thing your uplines are missing out on though, traditional franchise are profitable!
Do you think Ray Kroc, the late franchisor of McDonald’s, would’ve tried duplicating a system that was making $0???

What happens when you duplicate $0? You get another big fat $0! I don’t care how many times you duplicate - when you have nothing of value to duplicate, you still end up with nothing of value.
(more…)
Wed 7 Nov 2007
Shotgun Answers to Your Burning Questions
“You Miss 100% of the Shots You Don’t Take.”
- Wayne Gretzky
Today, I wanted to publish a few of the burning questions and answers AMF subscribers have been bombarding us with! So I’m just going to get right into it cause I know many of you have these same questions:
“How Do I Get Thousands of People to My Website and Buy?” - Rene
Hi Rene,
In regards to your question. This is really a two part question:
1) How to get thousands of people to my site?
Answer:
There are many different ways, like AdWords, SEO, YouTube Marketing, Article Marketing, Ezine Marketing, Online Classifieds, Banner Ad Traffic, etc.
The AMF Bootcamp and AMF Newsletters covers a few of these, and the Attraction Marketing Formula™ covers all of them.
A good starting point would be with Google AdWords. You can learn how for free at SeduceAdwords.com
2) How do I get people to buy once they arrive at my site?
Getting them to buy depends on how targeted your traffic is and whether or not you have a relationship with them.
For example, let’s say I have people on my email list for Health and Wellness. If I have a new supplement for sale, which I think could help them, then I simply send an email to that list and I can expect a nice chunk of those people to buy. And they buy because I’ve established myself as a reliable source to receive advice from.
But if it’s traffic, directly from the internet somewhere, then you’ll have a much lower buy rate because they don’t know anything about you or your product. ( i.e. no trust)
And depending on where that traffic is coming from, your buy rate will vary even more.
You’ll want to both have traffic coming from relevant sources and build a relationship with the subscribers from that traffic source. This will sky rocket your buy rate.
The Attraction Marketing Formula™ & Bootcamp will show you how you can go about building a relationship passively with people using email marketing and other online tools. It will also show you how to start generating TARGETED traffic to your website, so that only people interested in what you’ve got will arrive.
“How to find a Legitimate Business Opportunity?” - Marlon
Hi Marlon,
The short answer is that there exist an abundance of legitimate opportunities online and offline to make money and/or build a business. You just have to figure out what type of opportunity you want and what your long term goals are.
The first thing you have to distinguish with opportunities is whether it’s a “money making opportunity” or a “business opportunity”.
Money making might show you a few tricks or ways for you to make some easy cash, but it’s not sustainable.
A business opportunity is intended to create a large ongoing income, but may not give you the immediate satisfaction of a money making opportunity.
I would recommend getting involved with something that incorporates both the money making and the business aspects of generating income. For example, if you join an MLM, make sure that the team you are working with has a marketing system in place which allows you to make some upfront cash with a product which is relatively easy to retail.
This will keep you afloat until you can grow an organization and the passive leveraged income kicks in.
The next thing you should be looking at is the team and system you would be joining with. A company or affiliate program is just a part of your business, not your whole business. They may have great products and the robust distribution system to dropship product to your customers, but if you don’t have the marketing system in place to acquire those customers or new distributors, then the quality of your company is a moot point.
I hope this helps. The 10-Day Bootcamp you signed up for will give you a good idea as to what type of marketing system you would want to have in place for ANY business opportunity.
“Is a ’self funded’ proposal for real? My son is in engineering program for Aerospace/Mechanical - tough program!” -Dave
HI Dave,
Yes, it is a tough program. I studied Electrical Engineering and Computer Science at MIT, but I had plenty of friends who went through their “Unified” program, which was pretty brutal. One of my good friends had to take a leave from school after his first year to recover. Wish your son the best of luck for me!
And to answer your question, yes a self-funded proposal is real. There’s no magic to it. As you go through the newsletters, you’ll learn how I’ve implemented it in my business.
But essentially it uses a low cost retail product as a way to recoup your marketing costs, so that you can continue marketing even if no one joins your business or buys your primary product or services.
This concept has been employed by many businesses, but it’s rarely done in the manner we teach. I go into extreme detail as to how to implement it for your business in the Attraction Marketing Formula™ course. There are other courses out there, which will teach you this but not at the bargain we are offering it at.
****
Ok, guys. That’s three. Whew! Time for a cold one.
More coming soon! Send in those questions using the “Ask Us” box below or email us at fernando@attractionmarketingformula.net
And if you provide me your website URL, I’ll even place a link to your site next to your question to get you some traffic from my newsletters subscribers as a thank you for your contribution to this community!
Until next time!
To YOUR Success,
Wed 7 Nov 2007
Your MLM Money? It’s in Your MLM List! (And the Relationships You Create.)
(Read the second part of this article up top, titled Your Value in MLM “Dollars” | How to Get Free MLM Marketing. And don’t forget to rate this article! Thanks.)
3. Show Me the Money!
The third thing you have to also grasp (this is huge so pay attention) is that your money is in your list! (Read the last sentence again, it’s THAT important.)

You see… not everyone will be ready to buy into you, your products, nor your opportunity right away. It’s a matter of timing and also trust. They may not be financially ready to commit to an opportunity yet; they might be short on time; they might have other priorities they want to straighten out first; or they simply don’t trust you just yet.
Here’s where most MLMers make the biggest mistake (heck, businesses in general are making this silly mistake)… they let these hot potential prospect go! They say what their uplines teach them to say, they say “NEXT!”
(more…)
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